Alex is passionate about using ideas and communication to transform brands and businesses. A rising star, she was presenting marketing strategies to Cathay Pacific even before graduating from her Commerce Degree.
She has a diverse background, working in PR and media for brands ranging from Emirates through to Microsoft. But it was while working on Coca Cola’s media account that she became fascinated with the problem-solving nature of strategy and made the switch to Step Change. Now, she helps businesses build innovative strategies backed up with clear and consistent messaging.
In her spare time, Alex can generally be found writing or indulging in French cheese - particularly if it's goats cheese.