Envirosuite
Envirosuite is the most comprehensive and intuitive real-time monitoring, investigative, and predictive environmental management software in the world.
Their challenge was increasing the amount of qualified leads that were inquiring about the Envirosuite product. Ultimately, Envirosuite was looking for leads that had sites where the product could be enabled. Their goal was to increase from 30 sites to 400 over the next 1,000 days.
Product-led to audience-led
Segmented value propositions
We decided to craft a number of segmented value propositions that spoke to that particular vertical's pain points rather than an overarching product value proposition that spoke to all audiences as a whole.
A strategy built on high-value tactics
This was backed by a marketing strategy that highlighted top regions, industries, and solutions and a number of high-value marketing tactics to drive acquisition, conversion and retention.
A value proposition segmented by vertical, and a marketing strategy built to take Envirosuite from 30 sites to 400.
Before working with Step Change, we wanted to improve our engagement with our audience with our product offering. It’s complex, technical, and only once a prospective customer had seen it did they really get what we were talking about. Step Change helped us reframe from being a product-led company to an audience-led company. They built us an easy-to-articulate value proposition that allowed us to get our message out in market in the most effective way by segmenting our target audience into different industry verticals. Though it’s early days, we are already seeing great results and hope to see many more in the near future.
