It’s not the best businesses that win. It’s the best marketing.
Sure, you need to deliver an acceptable product or service, but this is only the start.
The most powerful thing you can do is get your story right.
This means focusing on the benefits and implications that really matter.
Less is more. You can only stand for one thing in your audience’s mind.
Get this right, and you give yourself the best chance.
Get it wrong, and your competitors are already ahead.
Think your brand story and key messages might not be doing you justice?
In 4–6 weeks, we craft brand stories that transform businesses.
What our clients say about us
“I now use them regularly when I have a marketing challenge...”
Step Change developed our messaging then launched us with a website and video explainer. On the strength of the website and video alone, we landed a hundred million dollar client in the UK - two days later I was in London sealing the deal.
Their work has been really successful - it has opened doors at some very large companies.
"I like to think Step change and 3wks are similar in that they're high potency. A very short time spent with Step Change made a very big and positive difference in how we market ourselves. I now have people nodding along in sales meetings - they get it - and it's made us a lot clearer about how to sell our unique proposition.
I'd recommend getting Step Change to review what you're doing around marketing. I now use them regularly when I have a marketing challenge. They've proven themselves to be versatile and best in breed.”
“We now have a value proposition the team can identify with...”
“We weren’t quite sure where we were with our story and brand. The process Step Change walked us through helped us identify what we needed.
We now have a value proposition that the team can identify with. The benefit of the process is that we all can now speak the same message to our business partners and clients, which provides consistency and supports our business plan. I think Step Change have a worthwhile process and they challenged our thinking, particularly from the clients’ perspective. I was pleased with the result and the journey we went on.
We're now expecting greater engagement with our business partners, clients and team, which I expect will flow into increased sales opportunities.”
General Manager - Business Wealth Management
“They have helped galvanise the team on our umbrella mission...”
“Thank you again for what was an incredibly productive and invigorating Step Change workshop. To take time out of the office with my key management team and spend it looking at Ten Network properties and sales holistically was a very worthwhile and successful exercise. I highly recommend Step Change to any business, big or small.”
“...A very disciplined process that kept all our stakeholders aligned and on track...”
“...In this ever-changing landscape it's too easy to declare ‘zero time’ for business change and strategic planning. You proved the process to be vital, quick and simple to execute...”
“...They're a very professional group with extremely strategic marketing abilities. They've helped me crystallise my long term strategic plan for the group...”
“...They’ve helped galvanise the team on our umbrella mission, vision, personality and key benefits in this world of multi-channels and digital platforms...”
National Sales Director