Head of Strategy
Glenn brings a unique perspective to the Step Change team with blue-chip experience as a strategist and as a business leader. He knows firsthand that it’s clarity in strategic thinking and simplicity in creative execution that drive business results.
Glenn graduated with a commerce degree in 1998 and, like most Kiwis, bought a one-way ticket to London. He began his career as a 21-year-old at Saatchi & Saatchi managing strategy for Procter & Gamble business across Europe. He later moved client side and has worked for three of the most strategic organisations on the planet — Nestle, Unilever, and Coca-Cola.
Glenn believes passionately that creativity drives progress and the role of business is to create a better world. He has a special interest in how brands with true purpose and sustainable principles at their core drive long-term competitive advantage.
Glenn loves nothing more than a fresh idea and lives for those special moments where inspiration, creativity, strategic thinking, and open minds collide to open up new opportunities.
In his spare time, you’ll find Glenn sailing or on his stand up paddleboard hunting the next wave.