Client: Valley Park Farm
Project: Strategy & Creative
Created a complete brand for supermarkets in 90 days
- Brand Identity
In a crowded egg market, our client was asked by Coles to launch an exclusive brand of Free Range Eggs. A family of farmers, Morry had a great reputation with Coles distributors for consistently delivering high quality, on time. For his new brand, he really wanted to do more to promote the welfare of animals and to give laying hens a good life worth living.
We created more than just a new brand, but a new egg category where animal welfare is a priority. We went from no name, to Happy Chicken Eggs “Free range is just the beginning…”
The brand was born, and working closely with the client we managed to take the brand into supermarkets nationally in just 90 days. Not just that, but sales have been at production capacity from week one with total sales moving from zero to 16,000 dozen eggs per week in under a month, already breaking even on their spend with Step Change investment.
Logo Thought Process
Photo Treatment for Webpage