Our team


Lina Lau
Lina Lau

Lina Lau

Digital Executive

With over 31,000 followers on Instagram, Lina knows how to create a sensation. From posing in front of cameras at Vogue, to completing her Computer Science degree, she brings a unique "systems meet psychology" approach to business and marketing. Having over five years of experience living in New York and Hong Kong, working with global powerhouses Nikon, Bazaar, Vera Wang, Marie Claire and Gucci, Lina has firsthand experience in the power of marketing, media and branding.

A voracious reader, you'll often find her reading a book about machine automation while scanning the Internet for the latest updates on Elon Musk (her hero). So don't be surprised when she quotes the latest Harvard Business Review article to you - or gives you the page number for a statistic you read somewhere.  Her love for tech made her the perfect person to help build the digital capabilities of the company.

Lina's diverse range of skills and natural affinity for entrepreneurship, made her the perfect fit at Step Change. Nowadays, when she’s not creating cut-through content, you’ll find her coding on her laptop, on set at a photo shoot, working up a sweat in combat classes or continuing her quest to find the best Japanese restaurant in Sydney.