Associate Strategy Director
Anton empathises with marketers today who face an ever-more complex digital, technology and data led landscape. He helps simplify the approach and make sense of the mass of data being accumulated by companies and third parties in order to deliver real business growth.
Anton has over 20 years of direct to consumer marketing communications experience and is one of Australia’s leaders in helping transform organisations from business to customer centric, through data.
A mathematical mind for measuring impact and return on investment, combined with creativity to develop better customer experiences.
He has worked in the STW / Ogilvy and Wunderman / Y&R agency Groups, with APAC's Strategic Marketing Management Consultants, TrinityP3, and has established his own strategy planning consultancy, Front Foot Marketing. He says that juggling work and having 5 children ranging from 19 years down to 1, a wife, and 2 dogs keeps him well and truly on the front foot.
Anton brings a wealth of experience having assessed technology stacks, set-up marketing analytics frameworks, and implemented digital and data-driven strategies for a wide variety of clients, including Microsoft, Virgin Mobile, P&G, Kimberly-Clarke / Huggies, Petbarn, Nestle, Thai Airways, API Priceline, AMEX and Tourism NZ to name a few.