In a world where everything is online and digital is no longer just your website, we believe the starting block is assessing your digital from multiple angles and different lenses. This sets the foundations for a future strategy to be built upon.
Ultimately, we believe the only way to win in this digital world is to connect your marketing to your bottom line. At Step Change, we get business results through digital where others have failed before.
Our digital capabilities include:
Turning your business into a brand. Building a consistent engaging story about your company.
Digital strategy.Optimising your digital funnel and maximising the ROI on your channels.
World Class Creative. Creative campaigns need to be built around cut through brand stories.
Content strategy and creation. Creating original, credible, and purpose-driven content formulated around the buyer persona. Digital content that exceeds standard SEO best practices.
Customer Journey Analysis. Mapping stages of the buyer journey to target the right user at the right time. Curate the ultimate user experience for outstanding and consistent outcomes – acquisition, retention and referral.
SEO. Channelling the best quality, organic traffic that delivers conversions, not just hits. Backlink building, website optimisation, keyword recommendations and rank tracking to penetrate content saturation in the SEO era.
Website design and development. Growth driven web-design, engaging website content strategy, dynamic onsite UX. Comprehensive website strategy for touch points at all stages of the buyer journey.
Paid advertising. Tested ad copy, Google remarketing, display banners and social media ads for conversion optimisation. Improved volume and quantity of leads through effective paid campaigns.
Social Media. Channel-specific strategy, competitor analysis and content partnerships for social amplification. Connect to users, optimise different forms of content across different social platforms.