While the “Mad Men” tried to out-brainstorm each other, the nerds at universities around the world were treating marketing as a science.
There are reusable frameworks for getting people to buy – for the first time, we’re telling everyone what they are.
What Is Invisible Marketing?
As the name suggests, invisible marketing is the messaging we don’t see. It’s what’s received by the customer, rather than what’s said by the company. It’s the emotional response we feel toward a product during a certain time of day or the desire to purchase something without feeling like we’ve been sold anything.
Invisible marketing isn’t guesswork. It’s driven by the principles of behavioural economics. This video explains more about the two decision-making sides of everyone’s brain.
Invisible marketing has three elements:
(We’ve named the elements based on the concept of a marketing rocket.)
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Based on 92 reviews
23:52 08 Sep 20
So I attended a session with Step Change with the Founder Institute. It was a super valuable session for me. It was very insightful to understand not just the good branding decisions, but also the bad (which they will help you avoid LOL). It certainly made me rethink my branding decisions and take two steps back to make sure I made the right decision for my business from the beginning. THANK YOU!
23:37 17 Aug 20
Ashton and Adeline are great to work with. Their skills, knowledge, experience, and structured approach helped us step by step to establish a clear strategic direction that was inline with our objectives and outcomes. There were no loose ends. Definitely recommend Aston and his team.
15:05 10 Aug 20
Mad Mex senior leadership recently took the Step Change "Lock Step" survey as preparation for our annual planning and strategy retreat. We found the results incredibly useful in identifying gaps to potential in our business. Perhaps more importantly, it set the foundation for a robust conversation at our offsite and getting aligned and "in sync" on the top priorities for the annual business planning. The survey was reasonably quick 10-15 minutes and the reporting and graphs and charts were clear and intuitive. Two thumbs up!