As the name suggests, invisible marketing is the messaging we don’t see. It’s what’s received by the customer, rather than what’s said by the company. It’s the emotional response we feel toward a product during a certain time of day or the desire to purchase something without feeling like we’ve been sold anything.
Invisible marketing isn’t guesswork. It’s driven by the principles of behavioural economics. This video explains more about the two decision-making sides of everyone’s brain.
Invisible marketing has three elements:
(We’ve named the elements based on the concept of a marketing rocket.)