It’s been a big year, and now it’s time for a big change.
That’s right — we’re changing our name. Well, tweaking it at least.
Let me tell you why.
Our roots have always been firmly in marketing strategy, but after years of tripling conversion rates and doubling businesses, we’ve had the same request over and over: “Can you please look at my business strategy?”
See, there’s plenty of consultants that do business strategy — from a financial optimisation perspective, looking to cut costs, consolidate suppliers, and generally digging out efficiencies wherever they can.
Now these guys are great at telling you why you are where you are today and shaving some costs from your P & L, but often poor at guiding a senior team toward a step change in growth.
So here’s the thing. We create business strategy from a different point of view, as we believe the business strategies that drive the top line start by asking, “What does your customer truly want?”
And the largest longitudinal study of over 25,000 over a 44-year period showed there are only two things that set apart the companies that win over the long-term from those that come and go. They focus on better before cheaper and revenue growth over cost cutting.
So that’s why our thinking starts with “What does your customer truly want?”
We didn’t think that was a revolutionary concept — but when it comes to making the strategic choices required to really answer that question, it became clear that it’s not common.
Two years ago, we ran our first business strategy program for a not-for-profit in Perth. Two months later, we ran the process in London for Sony Pictures’ Home Entertainment. In fact, in the last 12 months, we’ve worked on business and marketing strategy for more than 70 clients — from HP to ANZ, to real estate agency Hockingstuart, to family businesses, to startups looking for a fast start.
So here’s the change. As we get more and more demand for business strategy, we’ve become more than just a marketing strategy agency.
So it’s time to retire marketing from the name. Introducing:
You’ll still see us on stage at Stump the Strategist and all our familiar faces in the office. We’ll still create your predatory marketing strategy and shift your sales figures. But keep an eye out.
As you see more of our clients get breakthroughs across their businesses, ask yourself, “Where’s our next step change coming from?”
Start today and check out our new website at hellostepchange.com
Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended
01:18 17 Nov 20
Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.
05:31 16 Nov 20
Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....
20:33 11 Nov 20
We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much
23:24 08 Nov 20
I was introduced to Step Change when Ashton Bishop delivered an excellent session to The Marketing Academy 2020 cohort on ‘sustaining change.’ Shortly afterwards, I was fortunate to have a mentoring session with Ashton. He asked me some very tough questions, respectfully challenged me, pushed me out of my comfort zone, and made me hold a mirror up to myself - it was confronting, but incredibly insightful and quite transformational for me. By the end of my 90 minute session, Ashton had helped me get clear on my purpose and my personal beliefs – something I had been struggling with for some time. I highly recommend a session with Ashton for anyone who needs help finding their “why” or understanding their limiting beliefs and empowering beliefs. You will walk away with a number of insights about yourself and various tools that will enable you to live a more fulfilled life.