Client: Northcott

Project: All In! – The Inclusion Guide

The Challenge:

 Children with disabilities are left out of participating in activities all over Australia, simple because people don’t understand what their disability is or how it could be changed so they can be included. So how could we make this information widely available, particularly for people in rural areas who don’t have access to therapists?

The Solution: 

We built a video led online platform that let people choose from a range of activities, disabilities and age ranges to deliver an easily sharable report giving practical advice on how to include the child before, during and after the activity.


"The amazing team at Step Change Marketing assisted Northcott in developing the All In! website, including creating our seven characters and doing the animations. Northcott worked closely with the team at Yang, and couldn’t recommend them more highly."  -Sam Frain, Business Development Project Officer at Northcott

The Deliverables:

  • Naming and line
  • Content creation
  • Logo design
  • Brand look and feel
  • Interactive online platform
  • Reporting matrix
  • Character design
  • Explainer videos x5
Concept sketch

Concept sketch

Naming and logo design

Colour palette


Icon Set


Character Design

Fully Responsive Web Platform

Situation video

Challenge video 

Age video 

Conclusion video 

Alternate brand directions