WHEN IT COMES TO HSE, DON'T RELY ON SHEER LUCK

AGL myHSE

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BRAND STRATEGIES

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VISUAL DESIGN

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ANIMATION

AGL Energy Ltd is an Australian listed public company involved in both the generation and retailing of electricity and gas for residential and commercial use.

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Challenge

My HSE is an online platform which allows AGL employees to report any potential hazards they find around any of their workplaces. We needed to explain what it was, when it was appropriate to use it and how best to utilise it to all employees.

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Solution

We showed how one missed hazard could trigger a chain reaction of unfortunate events using a selection of fun characters.

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This idea was taken to the extreme, with the animation style allowing us to exaggerate the situations and make the whole piece engaging, not just informative.

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“Step Change built us a cast of characters that brought the complexities of hazards to life – we also used the characters across collateral for the Australia-wide launch.”

Brad Brooks,
HSE Systems, Change Advisor at AGL Energy Limited

The Campaign

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We also created posters prior to the launch of myHSE together with a series of video tutorials to educate employees on the new platform.
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