Mercer scoops 50% of the Exhibitor Awards at ASFA 2015

Manifesto video

00

Challenge

Launch the reimagining of Mercer’s breakthrough super product- the Super Genome Project- to the superannuation industry via an exhibition stand at the ASFA superannuation industry trade conference.

Strategic Insight

The Super Genome Project is a bespoke product built around each individual policy-holder’s needs.

00
00

Solution

The user engagement campaign was to create buzz, with a direct link to the Super Genome Project concept ‘super built around the individual’.
The booth featured a hydrogen ice cream stand where artisans created bespoke ice cream for delegates. This added the drama-factor, with hydrogen gas frothing over the bench and all sorts of flavour blends being created for delegates.

In four days there was an impressive 542.4% increase in audience engagement for the Mercer Australia Twitter feed, earning thousands of impressions.

00
00
00