36% increase in organic traffic. Number One for eCommerce

Neto

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PAID MEDIA

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BRAND STRATEGY

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ANALYTICS

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WEBSITE/SEO STRATEGY

Neto is the best 100% Australian all-in-one ecommerce platform for running a growing retail or wholesale business. We helped them build a marketing strategy and a digital strategy.

The Challenge

Neto is one of Australia’s best kept secrets. It is one of the few eCommerce platforms designed and developed here and has supported thousands of businesses with selling online and through eBay. Their challenge was to come up with a way to deposition the competition as well as grow their acquisition channels.

Strategic Insight

Neto is one of the only eCommerce platforms that allows you to sell through eBay, Point of Sale, and traditional web. We developed positioning around “the all-in-one platform”, “one-touch retail” and representing “Australian eCommerce”.

Neto also has access to the shopping data for thousands of stores. This anonymised data can be leveraged to provide Australian eCommerce benchmarks.

36% more organic traffic, 50% drop in CPC, 50% drop in CPA

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Complete content strategy, leading to PR.

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Infographics, and data analysis

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Insights into the Australian buying habits.

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Solution

Using a range of data and customer analysis tools, we developed a range of hypothesis based on the performance of landing pages and their conversion rates.

We developed a content strategy that leveraged their positioning and their data. During the course of the retainer, we have developed several pieces of content, including a “State of Australian eCommerce” ebook that has been picked up by several media outlets.