Give them a fitting farewell

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Challenge

The changing habits of society had impacted the funeral industry to the point where disruption was evident in many aspects of the business. One noticeable difference was the decline of the more traditional, formal types of funeral services.

Strategic Insight

Every loved one deserves to be farewelled in the right way.

Cinema Ad

Solution

We created a campaign that gently reminded people that a loved one’s passing was an important time to both morn and to celebrate, and how Olsens were there to support families throughout these tough times of loss.

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