Sparesbox is an ecommerce site that sells over 400,000 car parts and accessories. Since 2014, the tech-led digital shop has grown to become the largest digital auto parts store in Australia with 60,000+ loyal customers.
Year on year, online traffic and revenue for Sparesbox has increased significantly. However, the month-on-month has plateaued in the last six months with some channels declining. Sparesbox found an opportunity to grow their brand and traffic and to increase the conversion rate.
We needed to move the brand from being a product-led website to becoming an audience-led website, optimise the creative elements of their brand, and drive up overall ROI on organic and paid search.
Our digital team, through paid media, managed the existing campaigns and shopping display advertising, which drove up the revenue by 46% year on year. To boost the organic conversions, we optimised their web content and developed an on-page strategy, which resulted in an increase of revenue by 45% year on year.
Using analytics to test spend splits and campaign structure, we were able to focus budget on products with a high ROI and respond to changes in the market quickly.
From a brand perspective, customer insights led us to develop a new brand territory. Our creative team were then set to work on enhancing the Sparesbox brand that their loyal customers love.