45% INCREASE IN REVENUE Y/Y

Sparesbox

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PAID MEDIA

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BRAND STRATEGY

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ANALYTICS

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WEBSITE/SEO STRATEGY

Sparesbox is an ecommerce site that sells over 400,000 car parts and accessories. Since 2014, the tech-led digital shop has grown to become the largest digital auto parts store in Australia with 60,000+ loyal customers.

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The Challenge

Year on year, online traffic and revenue for Sparesbox has increased significantly. However, the month-on-month has plateaued in the last six months with some channels declining. Sparesbox found an opportunity to grow their brand and traffic and to increase the conversion rate.

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Strategic Insight

We needed to move the brand from being a product-led website to becoming an audience-led website, optimise the creative elements of their brand, and drive up overall ROI on organic and paid search.

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Solution

Our digital team, through paid media, managed the existing campaigns and shopping display advertising, which drove up the revenue by 46% year on year. To boost the organic conversions, we optimised their web content and developed an on-page strategy, which resulted in an increase of revenue by 45% year on year.

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Using analytics to test spend splits and campaign structure, we were able to focus budget on products with a high ROI and respond to changes in the market quickly.

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From a brand perspective, customer insights led us to develop a new brand territory. Our creative team were then set to work on enhancing the Sparesbox brand that their loyal customers love.