20 registrations for the new centre in 2 weeks

ToBeMe

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BRAND STRATEGY

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VISUAL DESIGN

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BRAND ROLLOUT

ToBeMe Early Learning is an early learning centre for 0 – 6 year olds. It recognises the child’s individuality and unique set of interests and abilities to allow them to work at their own pace to be the best version of themselves. 

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Overview

ToBeMe were launching a brand new early learning centre. They came to Step Change with the challenge of taking them from ground zero, no name, no value proposition, and no brand, to a fully operational standout brand and website.

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We created a simple shape that became the icon for ToBeMe. In doing so, we created a modular and adaptable identity system. The shape is then expanded into a set of characters derived from the ambitions that arise in children from learning at ToBeMe.

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Step Change developed their brand story and brand essence, then rolled it out into a lean but standout brand look and feel.

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We also built them a website focused on collecting customer data for expressions of interest, as well as launched a digital campaign to increase their Google ranking and search traffic.

The campaign generated 20 registrations for the new centre in 2 weeks.

Brand Photography

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Branding

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