ToBeMe Early Learning is an early learning centre for 0 – 6 year olds. It recognises the child’s individuality and unique set of interests and abilities to allow them to work at their own pace to be the best version of themselves.
ToBeMe were launching a brand new early learning centre. They came to Step Change with the challenge of taking them from ground zero, no name, no value proposition, and no brand, to a fully operational standout brand and website.
We created a simple shape that became the icon for ToBeMe. In doing so, we created a modular and adaptable identity system. The shape is then expanded into a set of characters derived from the ambitions that arise in children from learning at ToBeMe.
Step Change developed their brand story and brand essence, then rolled it out into a lean but standout brand look and feel.
We also built them a website focused on collecting customer data for expressions of interest, as well as launched a digital campaign to increase their Google ranking and search traffic.
The campaign generated 20 registrations for the new centre in 2 weeks.