Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

No, I didn’t say “striking at your competitor’s weakness”. That’s nothing predatory about that. To apply predatory thinking into your messaging, you need to answer five key questions:

  • Who’s got your money?
    • Identify where the money would go if your business doesn’t exist.
  • What’s your competitor’s greatest strength?
    • Point out and express in simple terms why a customer would choose the competition.
  • What’s the weakness that comes out of their greatest strength?
    • There’s a disadvantage within every strength. Determine that pain point.
  • What’s your relative advantage?
    • Now, look at your business. Identify your strength that can address the pain point that arises from the competitor’s strength.
  • Have you executed that in an idea ‘on strategy’?

To inspire you to develop your own step change in your marketing, enjoy these 7 examples of predatory messaging from brands you know.

 

1. Toyota Sienna

2. Toyota Camry

3. Apple

4. Bupa

predatory-marketing-02     predatory-marketing

5. Greater Bank

6. Optus

predatory-marketing-03     predatory-marketing-04

7. OVO Energy

predatory-marketing-06

Curious how your brand can stand out through Predatory thinking? Watch this  video now.

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