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Jesse Botella

Digital Executive

Jesse is a trailblazer and a rising star in the agency. He has won awards even while at uni for an entrepreneurship and innovation course where he created a business that can help solve the problem of food waste in Australia. He has also been recognised for his work mentoring and advising first-year business and indigenous students at USYD — one that he absolutely loves and enjoys doing.

As a Digital Executive at Step Change, Jesse manages our client’s digital architectures to achieve their business goals. This entails updating websites, generating content to capture leads and/or attention, managing a strong social media presence, implementing marketing automation strategies, updating and creating paid media campaigns as well as conducting audits into user experience, SEO, content, social, e-mail and paid campaigns or strategies used by these clients. His experience at M&C Saatchi and at BMF has been significant and showed him the importance of having a strong customer insight, which he strives to bring to work each day.

Outside of work, Jesse loves travelling and performing music. He has confessed to being obsessed with Bossa Nova, Latin, Flamenco and Spanish/Mexican folk music, having been influenced by his family’s rich musical taste. His grandfather used to play Flamenco music at an old Sydney bar. Like him, Jesse has learnt to play multiple classical guitar pieces by Cuban and Latin composers where he finds this to be the foundation for his musical taste. As a testament to his musical prowess, Jesse has achieved first place in the State for Music 1 in HSC with an overall mark of 100.

He once performed the main theme of Beethoven’s Ode to Joy with a good friend on musical tubes in front of a formal crowd of 1500-2000 people in South Africa with less than 12 hours practice. Looking back, Jesse has found that walking onstage with brightly coloured tubes taped on him and getting the notes needed to perform the musical piece was a surreal experience and one of the craziest things he’s ever done to this day.