Shiela is an inbound marketer with an extensive background in editing. Her passion for the written word drew her to take up a degree in Linguistics and Literature. After graduation, she worked straightaway in the publishing industry as a copy editor.
With over six years of copyediting experience, she is exposed to a vast breadth of written genres and has mastered the Chicago style of editing, one of the most comprehensive editing style guides in the world.
With her sharp eye for detail on technical matters of the written word and love for great stories, she’s worked with both first-time and established authors from all walks of life — war veterans, 9/11 witnesses, cancer survivors, victims of abuse; pastors, missionaries, teachers, and parents — to make their stories resonate with their readers.
At Step Change, she works with clients from startups to scale-ups to the well-known ones to ensure that their message comes out clear, consistent, and error-free across their collaterals.
She also manages and contributes content to the Step Change Blog, ensuring that our thousands of subscribers get the most relevant marketing insights that will help their businesses grow.
When she’s not producing top-class content, you’ll probably find Shiela practising Muay Thai or speaking at great length about how the world will be a better place if there were more editors that would scrutinise every billboard and street sign for clumsy typos.