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ACA Health

Brand Strategy Online Video

ACA Health Benefits Fund exists solely to benefit the health and well-being of Seventh-Day Adventist Church Employees, Local Church Officers and their families.

The challenge

ACA Health needed a clear, human way to communicate the role of its member-focused health benefits fund.

The strategy

Put member wellbeing at the centre

Brand strategy

We clarified the fund’s reason for being and shaped the story around the health and wellbeing of Seventh-Day Adventist Church employees, local church officers and their families.

The work on air

The online video brings the ACA Health story to life.

ACA Health online video.
The result

A focused brand story and online video built around the people the fund exists to support.

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ACA Health

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The challenge

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The strategy

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The work on air

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Watch on YouTube
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The result

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Out of office

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