Practical Marketing Plans

What

We Do

We believe marketing should always start with business objectives. And with limited time, limited money, and limited energy, the marketing strategy can make all the difference.

Our process covers:

• Opportunities and objective-driven ideas
• Customer journey step-through, across owned, earned, and paid media
• An agile approach to marketing an imbedded innovation

To deliver:

• A consolidated strategy
• An interrogation of current activities and strategy
• An 18–36 month plan with activities ranked for impact and effort

• Having a solid marketing plan allows you to take control of your business, knowing where to focus your marketing dollars to produce great ROI
• What you say is as important as how and when you say it
• A marketing plan allows you to set SMART goals and workable timeframes for your marketing activities

Why

We Do It

We Will

Deliver

• Additional ideas and tactics for applying the messaging, delivered with a high-level brief covering the insight, idea, and rationale
• A WIP Marketing Plan for the next 18–36 months, identifying the key marketing activities and ranking them by priority, with briefs, roles, responsibilities, and ballpark budgetary requirements
• Recommended key new marketing activities to add and existing activities to drop, measure, or elevate
• Training across the team and skills for best practice in sales
• A transferable and reusable tool for scoping opportunities, with ten copies printed
• Our proven B2B sales suite and strategy with additional ideas and tactics for applying the messaging, delivered with a high-level brief covering the insight, idea, and rationale
• Ideas staged in 90-day sprints to allocate focus internally and externally when executing the marketing plan
• A marketing strategy, set of tactics, to be rolled out to key audiences focused on achieving the core marketing objectives