Product of the year in the world's largest consumer-voted award for product innovation
All In! is an initiative developed by Northcott in collaboration with NSW Government Ageing, Disability and Home Care (ADHC) to help create a more inclusive community for children with disabilities.
Children with disabilities all over Australia are left out of participating in activities, simply because people do not understand what the disability is or how an activity can be modified to include them. How could we make this information widely available, particularly for people in rural areas who do not have access to therapists?
Turn expert advice into a two-minute answer
A video-led platform
We built a video-led online platform that took users through a selection of activities, disabilities and age ranges (depending on their situation).
A shareable report
They were then delivered an easily shareable report giving practical advice on how to include the child before, during and after the activity.
Disability as an advantage
Instead of tip-toeing around the issues they face, we created a series of playful situations where their disability becomes an advantage — a portrayal that helps take the fear out of engaging with children who have disabilities.
The work on air
Four short films carry the platform story, from situation to conclusion.
All In! was launched by the Minister for Disabilities and has generated a lot of interest and some great feedback.
Northcott worked closely with the team, and couldn’t recommend them more highly.
