Strategy, meet creativity

What's Your Next Step Change?

If you’re a challenger business, we’ll help you outsmart your competitors. We’ve developed strategies with hundreds of businesses, from blue-chip multinationals to startups.

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5.0 from 130+ reviews

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A new breed of strategy consultancy, for the leaders and lovers of change

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The Value Gap Audit

Find out where your value gap is

Five minutes, a scored result on your value story, and the gaps costing you most. Free, and you keep the result.

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Google rating across 130+ reviews

Global Recognition Award winner, 2026

Grit Daily on the audit

'The audit's most useful output isn't the score. It is the second or two after a confident founder pastes in her own website, watches the number load, and goes quiet.'

Grit Daily · Jordan French