Making everyday moments special
Primo is Australia's largest manufacturer of ham, bacon, salami and deli meats, supplying quality smallgoods to major retail groups across Australia.
Moments happen between people, and it's food that brings people together. Primo plays a part in the lives of Australian families for breakfast, lunch, dinner and those moments ‘in between’ — designed to bring that bit of magic to our everyday moments.
Making everyday moments special
There's special in everyday
Two TVCs anchored the week, pairing the Sunday roast with the Monday ham sandwich. So we built a campaign which celebrates those everyday moments, because there's special in everyday.
Out of home
Billboards and bus stops took the everyday moments out of the kitchen and onto the street.
Online
A day-by-day online series matched a Primo moment to every day of the week, from Monday's ham sandwich to Saturday's prosciutto.
The work on air
Two TVCs anchored the week, pairing the Sunday roast with the Monday ham sandwich.
A campaign which celebrates those everyday moments, because there's special in everyday.
