Internal comms worth watching
AGL operates the country's largest electricity generation portfolio and provides gas, electricity, solar PV and related products and services to more than 3.6 million customer accounts across Australia.
Rules and regulations around safety and protocol are important for a big company, but getting the message through can be difficult as employees tend to switch off when faced with doctrine.
Internal comms worth watching
Storytelling, not doctrine
Storytelling helps deliver key messages in an effective, relatable way to employees, especially when they feature absurd scenarios in familiar, real life environments, like the offices they work in every day.
Drawn Together
We created Drawn Together, a nation-wide campaign across all sites and offices, which featured a series of educational videos and digital communications for staff training and inductions.
Unexpected characters
We sectioned key messages into short animated videos, acted out in the AGL office environment by a mix of unexpected characters from pop culture and history. By always updating the theme, historical context and characters we ensured interest in the series and transformed some pretty dry topics into something worth watching.
Drawn Together ran nation-wide across all sites and offices, turning dry safety topics into a series people chose to watch.
The videos were extremely creative and engaging and were very well received by the organisation.
