Internal comms worth watching

AGL Internal Comms

AGL

Business Strategy

BUSINESS STRATEGY

Visual Design

VISUAL DESIGN

Content Development

CONTENT DEVELOPMENT

Video Production/Animation

VIDEO PRODUCTION / ANIMATION

AGL operates the country’s largest electricity generation portfolio and provides gas, electricity, solar PV and related products and services to more than 3.6 million customer accounts across Australia.

Business Strategy

BUSINESS STRATEGY

Visual Design

VISUAL DESIGN

Content Development

CONTENT DEVELOPMENT

Video Production/Animation

VIDEO PRODUCTION / ANIMATION

AGL operates the country’s largest electricity generation portfolio and provides gas, electricity, solar PV and related products and services to more than 3.6 million customer accounts across Australia.

Two people walking through a large solar farm
Two people walking through a large solar farm
AGL logo

Campaign Objectives

To enable Codan to face these challenges and drive value beyond individual initiatives or services, it needs to truly integrate strategy throughout all functions of the business and make strategic thinking part of BAU.

AGL logo

Campaign Objectives

To enable Codan to face these challenges and drive value beyond individual initiatives or services, it needs to truly integrate strategy throughout all functions of the business and make strategic thinking part of BAU.

Strategic Insight

Rules and regulations around safety and protocol are important for a big company, but getting the message through can be difficult as employees tend to switch off when faced with doctrine.

Someone signalling a helicopter to drop off a package

Strategic Insight

Rules and regulations around safety and protocol are important for a big company, but getting the message through can be difficult as employees tend to switch off when faced with doctrine.

AGL illustrated character in a meeting room
AGL illustrated characters in a hallway

Storytelling helps deliver key messages in an effective, relatable way to employees –especially when they feature absurd scenarios in familiar, real life environments, like the offices they work in every day.

Two heavy duty loading trucks

Storytelling helps deliver key messages in an effective, relatable way to employees –especially when they feature absurd scenarios in familiar, real life environments, like the offices they work in every day.

Implementation

We created Drawn Together, a nation-wide campaign across all sites and offices, which featured a series of educational videos and digital communications for staff training and inductions.

AGL illustrated character using a laptop on a table

Implementation

We created Drawn Together, a nation-wide campaign across all sites and offices, which featured a series of educational videos and digital communications for staff training and inductions.

Someone signalling a helicopter to drop off a package
AGL illustrated characters at a Halloween party

We sectioned key messages into short animated videos, ‘acted’ out in the AGL office environment by a mix of unexpected characters from pop culture and history.

A floating laptop showing the Codan website

We sectioned key messages into short animated videos, ‘acted’ out in the AGL office environment by a mix of unexpected characters from pop culture and history.

AGL Illustrated characters writing musical notation
Two smartly dressed AGL illustrated characters having a drink together
A web page render
Web page designs

By always updating the theme, historical context and characters we ensured interest in the series and transformed some pretty dry topics into something worth watching.

AGL illustrated characters outdoors

By always updating the theme, historical context and characters we ensured interest in the series and transformed some pretty dry topics into something worth watching.

Black and white illustration of a mining operation
Someone watching a video of the AGL illustrated characters on a tablet
A collage of website pages

The Campaign

“…the videos were extremely creative and engaging and were very well received by the organisation.”

Sam Robson

HSE Business Partner, Corporate and Energy Markets, AGL

Character Development

Pencil drawing of AGL characters
AGL illustrated character with multiple arms and legs
A clown and character on stilts
Multiple angles of a smartly dressed female AGL character
Multiple AGL illustrated characters
A man and a werewolf illustrated characters
Three large illustrated characters
Pirate themed illustrated characters
Two illustrated characters wrestling a crocodile
A Dracula and Frankenstein illustrated character
Multiple pirate illustrated characters
Multiple space themed illustrated characters
Alien illustrated characters
Elvis styled illustrated character
Exercising illustrated characters
An explorer themed illustrated character
Two illustrated characters
An illustrated character lifting weights and using a computer
Two illustrated characters using a laptop and exercising
Share by: