Win Before You Start

Happy Chicken Eggs

Bowhill Engineering

Brand Strategy

BRAND STRATEGY

Creative

VISUAL DESIGN

Digital

CONTENT DEVELOPMENT

Story

BRAND VIDEO

Brand Strategy

WEBSITE DEVELOPMENT

Bowhill Engineering is a multi-generation family-owned and family-operated business specialising in heavy and complex structural steel fabrication.

Brand Strategy

BRAND STRATEGY

Creative

VISUAL DESIGN

Digital

CONTENT DEVELOPMENT

Brand Strategy

WEBSITE DEVELOPMENT

Story

BRAND VIDEO

Bowhill Engineering is a multi-generation family-owned and family-operated business specialising in heavy and complex structural steel fabrication.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package

Overview

Bowhill Engineering came to Step Change with the concern that their brand and messaging, which were previously their differentiators, have now become parity in the industry. They lacked a clear separation from the industry in their processes and needed something to set them apart.

Brand Video

Two heavy duty loading trucks

Strategic Insight

Bowhill Engineering is unique in its category by adding the most value to client projects when they are involved at the start of the project, where they are able to optimise the plans to create efficiencies and foresee and address any problems from the outset.

Two heavy duty loading trucks

Strategic Insight

Bowhill Engineering is unique in its category by adding the most value to client projects when they are involved at the start of the project, where they are able to optimise the plans to create efficiencies and foresee and address any problems from the outset.

Solution

With a new positioning line that was born out of the Value Proposition workshop – Win Before You Start — we evolved the legacy brand into a new space by highlighting their competitive difference.

Solution

With a new positioning line that was born out of the Value Proposition workshop – Win Before You Start — we evolved the legacy brand into a new space by highlighting their competitive difference.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
A web page render
Web page designs
Web page designs
A web page render
Web page designs
Web page designs

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package
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