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Win Before You Start

Brand Strategy Visual Design Content Development Brand Video Website Development

Bowhill Engineering is a multi-generation family-owned and family-operated business specialising in heavy and complex structural steel fabrication.

The challenge

Bowhill Engineering came to Step Change with the concern that their brand and messaging, which were previously their differentiators, have now become parity in the industry. They lacked a clear separation from the industry in their processes and needed something to set them apart.

The strategy

Win before you start

Strategic insight

Bowhill Engineering is unique in its category by adding the most value to client projects when they are involved at the start of the project, where they are able to optimise the plans to create efficiencies and foresee and address any problems from the outset.

Win Before You Start

With a new positioning line that was born out of the Value Proposition workshop, Win Before You Start, we evolved the legacy brand into a new space by highlighting their competitive difference.

A sharper identity

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

The work on air

The brand video puts the fabrication work, and the people behind it, on screen.

Bowhill Engineering brand video.

The result

A legacy brand evolved into a new space, built on the competitive difference only Bowhill can claim.

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Win Before You Start

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The challenge

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The strategy

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The work on air

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