Win Before You Start
Happy Chicken Eggs
Bowhill Engineering
BRAND STRATEGY
VISUAL DESIGN
CONTENT DEVELOPMENT
BRAND VIDEO
WEBSITE DEVELOPMENT
Bowhill Engineering is a multi-generation family-owned and family-operated business specialising in heavy and complex structural steel fabrication.
BRAND STRATEGY
VISUAL DESIGN
CONTENT DEVELOPMENT
WEBSITE DEVELOPMENT
BRAND VIDEO
Bowhill Engineering is a multi-generation family-owned and family-operated business specialising in heavy and complex structural steel fabrication.
Overview
Bowhill Engineering came to Step Change with the concern that their brand and messaging, which were previously their differentiators, have now become parity in the industry. They lacked a clear separation from the industry in their processes and needed something to set them apart.
Brand Video
Strategic Insight
Bowhill Engineering is unique in its category by adding the most value to client projects when they are involved at the start of the project, where they are able to optimise the plans to create efficiencies and foresee and address any problems from the outset.
Strategic Insight
Bowhill Engineering is unique in its category by adding the most value to client projects when they are involved at the start of the project, where they are able to optimise the plans to create efficiencies and foresee and address any problems from the outset.
Solution
With a new positioning line that was born out of the Value Proposition workshop – Win Before You Start — we evolved the legacy brand into a new space by highlighting their competitive difference.
Solution
With a new positioning line that was born out of the Value Proposition workshop – Win Before You Start — we evolved the legacy brand into a new space by highlighting their competitive difference.
We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.
We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.
We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.
We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.
