When it comes to HSE, don't rely on sheer luck

AGL myHSE

AGL myHSE

Brand Strategies

BRAND STRATEGIES

Visual Design

VISUAL DESIGN

Animation

ANIMATION

AGL Energy Ltd is an Australian listed public company involved in both the generation and retailing of electricity and gas for residential and commercial use.

Brand Strategy

BRAND STRATEGIES

Visual Design

VISUAL DESIGN

Animation

ANIMATION

AGL Energy Ltd is an Australian listed public company involved in both the generation and retailing of electricity and gas for residential and commercial use.

An illustrated character looking at the myHSE report on a computer
An illustrated character reading the MyHSE report on a computer

Challenge

My HSE is an online platform which allows AGL employees to report any potential hazards they find around any of their workplaces. We needed to explain what it was, when it was appropriate to use it and how best to utilise it to all employees.

A group of different style illustrated characters
A group of illustrated characters following a leader

Solution

We showed how one missed hazard could trigger a chain reaction of unfortunate events using a selection of fun characters.

An illustrated character with an injury

Solution

We showed how one missed hazard could trigger a chain reaction of unfortunate events using a selection of fun characters.

An illustrated character with an injury
An illustrated character carrying poison in a wheelbarrow
An environmental hazard poster with an illustrated character carrying poisonous substances
An illustration of a vehicle crashing into a sign post

This idea was taken to the extreme, with the animation style allowing us to exaggerate the situations and make the whole piece engaging, not just informative.

A motor vehicle incident illustration

This idea was taken to the extreme, with the animation style allowing us to exaggerate the situations and make the whole piece engaging, not just informative.

An illustrated character looking in a box
Environmental near miss illustration
An illustrated character looking in a box
An illustrated environmental near miss poster
A female illustrated character
An office illustration
A female illustrated character
An office illustration

“Step Change built us a cast of characters that brought the complexities of hazards to life – we also used the characters across collateral for the Australia-wide launch.”

Brad Brooks

HSE Systems, Change Advisor at AGL Energy Limited

The Campaign

MyHSE outdoor advertising

We also created posters prior to the launch of myHSE together with a series of video tutorials to educate employees on the new platform.

myHSE outdoor posters

We also created posters prior to the launch of myHSE together with a series of video tutorials to educate employees on the new platform.

A MyHSE illustrated poster about hazardous materials
An illustrated MyHSE poster for health and safety
MyHSE environmental safety illustrated poster
myHSE health and safety illustrated poster