36% increase in organic traffic. Number One for eCommerce
Neto is the best 100% Australian all-in-one eCommerce platform for running a growing retail or wholesale business. We helped them build a marketing strategy and a digital strategy.
Neto is one of Australia's best kept secrets. It is one of the few eCommerce platforms designed and developed here and has supported thousands of businesses with selling online and through eBay. Their challenge was to come up with a way to de-position the competition as well as grow their acquisition channels.
The all-in-one platform for Australian eCommerce
Strategic insight
Neto is one of the only eCommerce platforms that allows you to sell through eBay, Point of Sale, and traditional web. We developed positioning around the all-in-one platform, one-touch retail and representing Australian eCommerce. Neto also has access to the shopping data for thousands of stores. This anonymised data can be leveraged to provide Australian eCommerce benchmarks.
Content built on their own data
Using a range of data and customer analysis tools, we developed a range of hypotheses based on the performance of landing pages and their conversion rates. We developed a content strategy that leveraged their positioning and their data. During the course of the retainer, we have developed several pieces of content, including a State of Australian eCommerce ebook that has been picked up by several media outlets.
36% increase in organic traffic. Number one for eCommerce.
More organic traffic.
Drop in cost per click.
Drop in cost per acquisition.
