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Celebrating Australians' childhood memories of Pizza Hut

Creative Brand Strategy & Positioning TVCs & Online Content Radio In-store Ads

The challenge

In the brand's heyday (the 90s), Pizza Hut advertising was part of the vernacular in Australia, managing to connect culturally to all Australians. Kids used to recite the scripts of the 'Dougie the Pizza Boy' ads at school and everyone knew the delivery song “481-11-11 Pizza Hut Delivery!”

The strategy

Share Good Times

Share Good Times

Share Good Times is our new brand positioning line. This is what Pizza Hut has always been about. For today's Pizza Hut, we are bringing some of that goodwill back, reengineered to be relevant to our customers.

In-store and online

The energy we put into the brand communication is infectious.

The work on air

The music is distinctly ownable by Pizza Hut.

Watch on YouTube

Firstly we brought back the cavalry charge music.

Watch on YouTube

Then we brought back Dougie.

Watch on YouTube

Radio.

The result

Pizza Hut has seen positive results across the campaign including awareness and incremental sales lift.

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Celebrating Australians' childhood memories of Pizza Hut

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The challenge

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The strategy

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The work on air

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The result

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