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Speaking

Put a strategist in front of your room

Book the speaker your competitors hope you don’t. Ashton Bishop, the strategist behind Australia’s biggest brands — keynotes built on live client work, not theory.

Hi, I’m Ashton

I’m a serial entrepreneur and award-winning speaker on a mission to outsmart the competition, disrupt the status quo, and make results happen.

With a commerce/law degree under my belt, I’ve taken some wild detours: street performing, TV presenting, stand-up comedy, and even running away with the circus. These offbeat experiences fuel my high-energy, no-BS presentations, blending rock-solid strategy with hands-on workshops and a dash of ‘Who’s Line Is It Anyway?’ flair. With 20+ years of experience running million-dollar campaigns for billion-dollar brands, I’m in the trenches every day, helping Australia’s biggest brands stay ahead and in action. Now, it’s your turn.

Ashton Bishop speaking
01 Nail Your Value You don’t win a price war. You win a value war. This session reveals the value equation behind every buying decision — buyers choose emotionally and justify rationally, and which lever shifts price resistance fastest — yet most businesses have never written down what their value actually is. Built from Step Change’s own strategy work, not borrowed theory. Attendees run the Value Gap Audit live and leave knowing where value leaks and the one thing to fix first.
02 Next Horizon Thinking Most strategy work tells you where you are. Almost none tells you where to go next. Learn to read early signals, spot strategic inflection points before the competition, and build the habits of a business that is always one move ahead. Not a crystal ball: a system for thinking further and faster than the market you’re in.
03 Predatory Marketing Strikes Back Most brands compete by matching rivals. Predatory brands win by doing the opposite: targeting the weakness that grows directly out of a competitor’s greatest strength. A repeatable framework for finding and exploiting those gaps. It’s uncomfortable. It works. You’ll leave with a clear picture of where your competitors are most exposed and exactly how to strike.
04 Outsmart vs Outspend The biggest marketing budget in the room doesn’t win anymore — the sharpest thinking does. How challenger brands outmanoeuvre category giants with better positioning, tighter targeting, and the discipline to say no to everything that doesn’t compound. Practical, provocative, and immediately applicable to any business that’s ever been outgunned.
05 AI Shockwave AI doesn’t change what wins. It changes the speed at which winning or losing compounds. What AI actually means for strategy, marketing and competitive advantage — and what it doesn’t. Ashton has worked with AI tools daily since their commercial release: the practitioner’s view, not the pundit’s. You’ll leave knowing exactly what to do differently, starting Monday.
A few audiences empowered by Ashton

We hired Ashton for a series of masterclasses on communication, which spanned several days of a recent conference. He delivered an outstanding series of high-energy, thought-provoking, highly educational seminars. The feedback from the audience was a 10/10, and he was unanimously voted as a speaker we’ll be inviting back again. I certainly recommend him as a highly engaging speaker with a very unique range of speaking topics and value.

Cambell Holt — Head of Commercial Growth | APAC | SEEK

I’ve been part of many sessions with Ashton over the years, from facilitating mass 300-person online ideation sessions to small group capability masterclasses on strategy. He’s got a unique ability to work with a brief to deliver content relevant to our organisation in a challenging yet collaborative way. Over multiple sessions, over almost a decade now, he keeps it fun and fresh. I look forward to our continued collaboration and recommend him as a speaker and facilitator for your next event.

Tamara Ting — ANZ | Head of Marketing, Strategic Partnerships

I have hired Ashton multiple times in the last decade to lead various teams through the Leader’s Mindset to prime them to think beyond where the businesses are today. We have worked together to define new business models and what needs to be true to execute. A core part of the magic when Ashton is facilitating is how he pushes thinking and ideation into new places. He has powerful presence and command. I consider him an expansive thought partner who I know I will work with again.

Kim Overall — EVP | Global datasolutions | The Fandom Network | 50 Women to Watch in Digital Entertainment 2024 by Media Play News

I am writing to recommend Mr. Ashton Bishop, who presented at our PVC AUS 2024: Future Driven Conference. Ashton delivered an exceptional presentation titled “Predatory Strikes Back”, which garnered overwhelmingly positive feedback from our attendees. Ashton’s presentation was not only innovative but also featured insightful perspectives that sparked thought-provoking discussions about the future of our industry. His dedication to sharing his knowledge and experiences truly set him apart and contributed significantly to the conference’s success.

Carol Hassan — Office Manager | Vinyl Council of Australia
Ashton Bishop, CEO

Book a call with Ashton

Ashton Bishop, CEO and strategist
Start the conversation Book Ashton
Skip to content
Speaking

Put a strategist in front of your room

Book the speaker your competitors hope you don’t. Ashton Bishop, the strategist behind Australia’s biggest brands — keynotes built on live client work, not theory.

Hi, I’m Ashton

I’m a serial entrepreneur and award-winning speaker on a mission to outsmart the competition, disrupt the status quo, and make results happen.

With a commerce/law degree under my belt, I’ve taken some wild detours: street performing, TV presenting, stand-up comedy, and even running away with the circus. These offbeat experiences fuel my high-energy, no-BS presentations, blending rock-solid strategy with hands-on workshops and a dash of ‘Who’s Line Is It Anyway?’ flair. With 20+ years of experience running million-dollar campaigns for billion-dollar brands, I’m in the trenches every day, helping Australia’s biggest brands stay ahead and in action. Now, it’s your turn.

Ashton Bishop speaking
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A few audiences empowered by Ashton

We hired Ashton for a series of masterclasses on communication, which spanned several days of a recent conference. He delivered an outstanding series of high-energy, thought-provoking, highly educational seminars. The feedback from the audience was a 10/10, and he was unanimously voted as a speaker we’ll be inviting back again. I certainly recommend him as a highly engaging speaker with a very unique range of speaking topics and value.

Cambell Holt — Head of Commercial Growth | APAC | SEEK

I’ve been part of many sessions with Ashton over the years, from facilitating mass 300-person online ideation sessions to small group capability masterclasses on strategy. He’s got a unique ability to work with a brief to deliver content relevant to our organisation in a challenging yet collaborative way. Over multiple sessions, over almost a decade now, he keeps it fun and fresh. I look forward to our continued collaboration and recommend him as a speaker and facilitator for your next event.

Tamara Ting — ANZ | Head of Marketing, Strategic Partnerships

I have hired Ashton multiple times in the last decade to lead various teams through the Leader’s Mindset to prime them to think beyond where the businesses are today. We have worked together to define new business models and what needs to be true to execute. A core part of the magic when Ashton is facilitating is how he pushes thinking and ideation into new places. He has powerful presence and command. I consider him an expansive thought partner who I know I will work with again.

Kim Overall — EVP | Global datasolutions | The Fandom Network | 50 Women to Watch in Digital Entertainment 2024 by Media Play News

I am writing to recommend Mr. Ashton Bishop, who presented at our PVC AUS 2024: Future Driven Conference. Ashton delivered an exceptional presentation titled “Predatory Strikes Back”, which garnered overwhelmingly positive feedback from our attendees. Ashton’s presentation was not only innovative but also featured insightful perspectives that sparked thought-provoking discussions about the future of our industry. His dedication to sharing his knowledge and experiences truly set him apart and contributed significantly to the conference’s success.

Carol Hassan — Office Manager | Vinyl Council of Australia
Ashton Bishop, CEO

Book a call with Ashton

Ashton Bishop, CEO and strategist
Start the conversation Book Ashton
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A note from Ash

Don't bother, AI is a minefield legend. Let's just sync.

Every tool on this page is one we actually run. Which ones matter for you depends entirely on what you are trying to move.

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Ashton Bishop, CEO