Tobeme
ToBeMe Early Learning is an early learning centre for 0 to 6 year olds. It recognises the child's individuality and unique set of interests and abilities to allow them to work at their own pace to be the best version of themselves.
ToBeMe were launching a brand new early learning centre. They came to Step Change with the challenge of taking them from ground zero, no name, no value proposition, and no brand, to a fully operational standout brand and website.
One shape, endless characters
A modular identity system
We created a simple shape that became the icon for ToBeMe. In doing so, we created a modular and adaptable identity system. The shape is then expanded into a set of characters derived from the ambitions that arise in children from learning at ToBeMe.
Brand story to rollout
Step Change developed their brand story and brand essence, then rolled it out into a lean but standout brand look and feel.
A website built to convert
We also built them a website focused on collecting customer data for expressions of interest, as well as launched a digital campaign to increase their Google ranking and search traffic.
Brand photography
A brand photography series captures daily life at the new centre — play, storytelling and learning in action.
The work on air
The ToBeMe brand campaign film introduces the new centre to local families.
20 registrations for the new centre in 2 weeks.
