Significant increase (40%) in employee participation across a range of companies and industries
Vitality Works promotes health at work with a range of wellbeing programs that encourage behavioural change amongst employees. One of their programs consists of providing yearly Workplace Flu Vaccinations.
Vitality Works needed to increase staff participation with an engaging campaign that encourages employees to sign up for a flu shot.
Target the barriers, not the sign-ups
Strategic insight
We needed to drive behaviour change among employees. This means targeting the common barriers to action instead of driving participation in the program.
A six-week campaign guide
We created the flu immunisation campaign guide and a campaign timeline for six weeks that included the guide and toolkit to be used by InFLUencers.
The InFLUencer toolkit
The toolkit included: implementation guide, videos, posters, EDMs, intranet posters, infographics, stickers, and InFLUencer merchandise.
The work on air
The campaign video gave InFLUencers something to share on day one.
Significant increase (40%) in employee participation across a range of companies and industries.
Uptake on vaccinations using the InFLUencer campaign.
Increase on program participation across a range of companies and industries.
