A 60% uplift in bookings Y/Y, 25% increase in page views

Molemap

Molemap

Creative

CREATIVE

Brand Strategy

SOCIAL

Story

CONTENT STRATEGY

Digital

DIGITAL STRATEGY

Leadership & training

WEBSITE

& SEO STRATEGY

Scalable Marketing

TV AND OOH

Molemap is Australia’s leading melanoma detection, diagnosis and surveillance service. Led by a team of dermatologists and melanographers, they are experts at detecting and diagnosing early stage melanoma – when it’s most treatable.

Creative

CREATIVE

Brand Strategy

SOCIAL

Story

CONTENT STRATEGY

Digital

DIGITAL STRATEGY

Leadership & training

WEBSITE/SEO STRATEGY

Scalable Marketing

TV AND OOH

Molemap is Australia’s leading melanoma detection, diagnosis and surveillance service. Led by a team of dermatologists and melanographers, they are experts at detecting and diagnosing early stage melanoma – when it’s most treatable.

Can you spot the spot worth worrying about? Our dermatologists can
Can you spot the spot worth worrying about? Our dermatologists can

Challenge

In a country with rampant rates of skin cancer, many Australians lack awareness on the importance of skin cancer checks and what digital dermoscopy entails.

Dermatologists using a dermascope

Challenge

In a country with rampant rates of skin cancer, many Australians lack awareness on the importance of skin cancer checks and what digital dermoscopy entails.

Dermatologists using a dermascope
A man in military gear talking on a walkie talkie

Strategic Insights

Molemap’s position had always been focused on detection. In our research, we realised that in order to build awareness we needed to cut through the market’s noise. Honing in on a segment with messaging only touching on detection, we targeted our communications to those considered high-risk.

A man in military gear talking on a walkie talkie

Strategic Insights

Molemap’s position had always been focused on detection. In our research, we realised that in order to build awareness we needed to cut through the market’s noise. Honing in on a segment with messaging only touching on detection, we targeted our communications to those considered high-risk.

Solution

We created an omnichannel, agile digital marketing plan that worked to grow the brand/term Molemap so that we could own the detection space.

Dermatologists using a dermascope

Solution

We created an omnichannel, agile digital marketing plan that worked to grow the brand/term Molemap so that we could own the detection space.

Dermatologists using a dermascope

"Spot the Spot" Campaign

Someone using Facebook on a mobile showing a Molemap ad

"Spot the Spot" Campaign

Someone using Facebook on a mobile showing a Molemap ad
Skin cancer infographic
Rates of skin cancer infographic
Melanoma information poster
Skin cancer infographic
Rates of skin cancer infographic
Melanoma information poster

Explainer Video

Results

We also created an ongoing paid acquisition strategy in order to increase bookings. This saw ownership of the terms “skin cancer check”, “melanoma check”, and so on. UX, SEO, and web improvements increased pages per session by 25%, while our content strategy supplemented socials helped drive organic traffic and improved the quality of sessions coming onto the website.

Someone signalling a helicopter to drop off a package

Results

We also created an ongoing paid acquisition strategy in order to increase bookings. This saw ownership of the terms “skin cancer check”, “melanoma check”, and so on. UX, SEO, and web improvements increased pages per session by 25%, while our content strategy supplemented socials helped drive organic traffic and improved the quality of sessions coming onto the website.

Someone signalling a helicopter to drop off a package
A floating laptop showing the Codan website

Promotional and paid media campaigns helped combat the winter drop and saw consistent activity and bookings during the colder months. CEO, Andrew Maslin, noted a 30% increase in overall bookings in 12 months.

A floating laptop showing the Codan website

Promotional and paid media campaigns helped combat the winter drop and saw consistent activity and bookings during the colder months. CEO, Andrew Maslin, noted a 30% increase in overall bookings in 12 months.

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