Remember the Invisible Marketing Rocket? It’s the toolkit used to explore what makes the greatest difference in marketing, System 1 and System 2 nuances and the triggers that make people buy. Watch the video for a recap and some examples of triggers.
This is all about getting the client to think about you. It’s about finding an emotion and a moment where you can connect with the client. It’s about creating reminders inbuilt in the environment that will trigger the client to think about your product or service.
A great example is the trigger for purchasing a car. A reason for buying a car might be – having more disposable income or a baby on the way. However, the emotional trigger might be the moment you put the baby seat into the car and realise your car is too small, or the moment your car starts to rattle. Marketers should aim to find the emotional trigger behind every purchase and use it to persuade the customer to buy.
Ashton has an incredibly large array of practical tools and techniques that he has tailored to address the main challenges we face as both leaders and individuals including everything from steps to achieving happiness to successfully forming habits.
12:20 22 Jul 20
Ashton is a highly experienced strategist who will enthusiastically help you take a leap forward in your business. Definitely recommend you give him a call
04:01 22 Jul 20
Step Change have been a major part of our mid-year Scholarship programme aimed at senior marketers from both client and agency side. They presented a 90 minute purpose- built workshop on Sustaining Change and it was bang on! 90 minutes too short! Couldn't recommend Ashton and his team more.