Remember the Invisible Marketing Rocket? It’s the toolkit used to explore what makes the greatest difference in marketing, System 1 and System 2 nuances and the triggers that make people buy. Watch the video for a recap and some examples of triggers.
This is all about getting the client to think about you. It’s about finding an emotion and a moment where you can connect with the client. It’s about creating reminders inbuilt in the environment that will trigger the client to think about your product or service.
A great example is the trigger for purchasing a car. A reason for buying a car might be – having more disposable income or a baby on the way. However, the emotional trigger might be the moment you put the baby seat into the car and realise your car is too small, or the moment your car starts to rattle. Marketers should aim to find the emotional trigger behind every purchase and use it to persuade the customer to buy.
Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended
01:18 17 Nov 20
Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.
05:31 16 Nov 20
Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....
20:33 11 Nov 20
We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much
23:24 08 Nov 20
I was introduced to Step Change when Ashton Bishop delivered an excellent session to The Marketing Academy 2020 cohort on ‘sustaining change.’ Shortly afterwards, I was fortunate to have a mentoring session with Ashton. He asked me some very tough questions, respectfully challenged me, pushed me out of my comfort zone, and made me hold a mirror up to myself - it was confronting, but incredibly insightful and quite transformational for me. By the end of my 90 minute session, Ashton had helped me get clear on my purpose and my personal beliefs – something I had been struggling with for some time. I highly recommend a session with Ashton for anyone who needs help finding their “why” or understanding their limiting beliefs and empowering beliefs. You will walk away with a number of insights about yourself and various tools that will enable you to live a more fulfilled life.