Ashton is the CEO of Step Change and a specialist in predatory marketing, the discipline of growing by taking share from competitors rather than waiting for the category to grow.
He works with executive teams across business strategy, value proposition and go-to-market, and has led strategy intensives with ASX-listed and global businesses including Codan, Mercer and Minelab.
He is also a keynote speaker. Current keynotes include Nail Your Value, Next Horizon Thinking, Predatory Marketing Strikes Back, Outsmart vs Outspend and AI Shockwave.
After graduating with a commerce/law degree, Ashton turned his hand to street performing, TV presenting, stand-up comedy and film directing — even running away with the circus. He found his niche in marketing, running million-dollar campaigns for billion-dollar brands internationally, creating Australia’s first mobile app, winning film awards, guest-lecturing at leading universities, and winning Speaker of the Year for Australia’s number one CEO network on multiple occasions.
Apart from being Step Change CEO and head of strategy, Ashton enjoys chin-ups, handball, dog training and audiobooks. A serial entrepreneur who welcomes the challenging and even controversial to get results, he shares in clients’ hopes and dreams every time they make their own step change.
