We are a full service creative agency, that delivers strategic creative insights through the full campaign development. But unlike other agencies, we start at the foundation of your brand’s strategy before moving any pixels around. This is because we believe that all the strategic thinking done up-front should cascade down to the creative assets.
We know that creative isn’t just about aesthetics — everything about the creative should have a strategic rationale. Our creative team is made up of designers, animators, developers, and producers. We’ve been able to transform no-name brands into some of the highest-selling brands in the country under six months.
Our creative capabilities include:
Creative campaigns to drive brand and sales
Brand assets creation (such as logo, stationery mock-ups, etc.)
Brand style guide
Rollout of the brands style guide across all marketing and sale collateral
Production of advertising (TVCs, radio, digital, etc
A3 Discussion Guide (a sales enablement tool)
The world’s most memorable brands have powerful and distinctive brand designs and campaigns.
A brand identity communicates your promise to your target consumers. In fact, Stanford Persuasion Tech Lab reveals that 46% of consumers say a company’s design determines credibility.
The rise of mobile technology has changed how we advertise and tell stories. Consumers are increasingly evolving to be more visual-first
Communicating your message through visuals is more effective, with viewers retaining up to 95% of the message when it is watched in video
We believe that the real magic happens when the two worlds of strategy and creative collide, so we partner closely on every project to plot and build the most powerful communications and customer experiences.
I can't speak more highly of the Step Change experience we've just had with Ashton and Ade. A full day with our key management team pulling apart the current public messaging fronting our group's core product offering - which hadn't been working - and strategically reconfiguring it into sound bites and punchy market-specific summaries. To be honest when Ashton presented his findings at the day's end I was blown away. I feel we are now about to take on a new public face that finally represents us. Couldn't recommend Step Change highly enough! Chris
22:23 18 Nov 20
Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended
01:18 17 Nov 20
Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.
05:31 16 Nov 20
Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....
20:33 11 Nov 20
We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much