We are a full service creative agency, that delivers strategic creative insights through the full campaign development. But unlike other agencies, we start at the foundation of your brand’s strategy before moving any pixels around. This is because we believe that all the strategic thinking done up-front should cascade down to the creative assets.
We know that creative isn’t just about aesthetics — everything about the creative should have a strategic rationale. Our creative team is made up of designers, animators, developers, and producers. We’ve been able to transform no-name brands into some of the highest-selling brands in the country under six months.
Our creative capabilities include:
Creative campaigns to drive brand and sales
Brand assets creation (such as logo, stationery mock-ups, etc.)
Brand style guide
Rollout of the brands style guide across all marketing and sale collateral
Production of advertising (TVCs, radio, digital, etc
A3 Discussion Guide (a sales enablement tool)
The world’s most memorable brands have powerful and distinctive brand designs and campaigns.
A brand identity communicates your promise to your target consumers. In fact, Stanford Persuasion Tech Lab reveals that 46% of consumers say a company’s design determines credibility.
The rise of mobile technology has changed how we advertise and tell stories. Consumers are increasingly evolving to be more visual-first
Communicating your message through visuals is more effective, with viewers retaining up to 95% of the message when it is watched in video
We believe that the real magic happens when the two worlds of strategy and creative collide, so we partner closely on every project to plot and build the most powerful communications and customer experiences.
At Late Nite Art, we bring leaders and teams together through mindset-shifting experiences. Ashton consulted with us to craft our story, and build fresh language around our value proposition and business strategy. It was a hugely impactful session and we look forward to working with Step Change again in the future.
00:13 13 Jun 20
First met Step Change around 8 years ago and they really helped us clarify our strategy, our branding and our purpose. Recently I have been engaged with Step Change presenting on disruption , customer centricity and the new normal. They really know how to communicate complex messages and the additional resources provided are comprehensive and first rate. You can be assured you'll be the beneficiary of the latest research and critical thinking when you engage with Step Change.
10:36 27 May 20
Recommend highly. We used Step Change to assist with various areas across our business, including leadership development, strategy and marketing focus. The methods they used are like none we had seen before, and proved to be highly effective in not only engaging the leadership team but the managers as well. We will be using the SC team to help design strategy around our next phase of growth. With this team, you truly get what you pay for. Happy to provide a reference any time.
06:57 27 May 20
Ashton and the Step Change are world class! Don't hesitate.... Engage these guys n gals and transform your business or company. You can thank me later ;-)
06:11 25 May 20
“I’m a CEO coach and mentor. In that capacity I suggest a lot of professional service providers to my clients and group members. Every time I make a recommendation my reputation’s on the line! And my reputation IS my business! So for strategy and marketing I’m been recommending Step Change for the best part of a decade. They’ve not only never let me down, they’ve made the people I’ve recommended look good and that makes me look good. That’s a win/win/win if ever I’ve seen one”