BRAND DESIGN AND IDENTITY

What
We Do

Developing a consistent brand identity differentiates you from the competition and make you stand out in the mind of your target audience.

But unlike other agencies, we start at the foundation of your brand’s strategy before moving any pixels around. This is because we believe that all the strategic thinking done up-front should cascade down to the creative assets.

We know that branding isn’t just about aesthetics — everything about the creative should have a strategic rationale. Our creative team is made up of designers, animators, developers, and producers. We’ve been able to transform no-name brands into some of the highest-selling brands in the country under six months.

Our creative capabilities include:

  • Brand assets creation (such as logo, stationery mock-ups, etc.)
  • Brand style guide
  • Rollout of the brands style guide across all marketing and sale collateral
  • Explainer videos
  • Production of advertising (TVCs, radio, digital, etc
  • Brand naming
  • Creative campaigns
  • A3 Discussion Guide (a sales enablement tool)
  • Brand research
  • A brand identity communicates your promise to your target consumers. In fact, Stanford Persuasion Tech Lab reveals that 46% of consumers say a company’s design determines credibility.
  • The world’s most memorable brands have powerful and consistent brand designs and they signal quality.
  • The rise of mobile technology has changed how we advertise and tell stories. Consumers are increasingly evolving to be more visual-first
  • Communicating your message through visuals is more effective, with viewers retaining up to 95% of the message when it is watched in video
  • By 2019, 80% of internet traffic will be video

We believe that the real magic happens when the two worlds of strategy and creative collide, so we partner closely on every project to plot and build the most powerful communications and customer experiences.

Why
We Do It

We Will
Deliver

  • A big creative campaign idea and ad mock-ups to guide expression (visual and tone of voice).
  • A Creative Producer and creative team that turns the new strategy, upcoming creative, and other marketing initiatives into reality — brilliant ideas, brilliantly executed.
  • A full brand style guide for use across all your brand’s touchpoints