It’s not the best businesses that win. It’s the best marketing. Sure, you need to deliver an acceptable product or service, but this is only the start. The most powerful thing you can do is get your story right.
This means focusing on the benefits and implications that really matter. Less is more. You can only stand for one thing in your audience’s mind. Get this right, and you give yourself the best chance. Get it wrong, and your competitors are already ahead.
Think your brand story and key messages might not be doing you justice? In 4–6 weeks, craft powerful, easy-to-tell brand stories that work across online and offline media, get customers switching behaviours, and transform your business.
Messaging is 6x more powerful than the medium (David Aaker)
Your customers make decisions over your entire purchase cycle and relationship; thus a depth of messaging is required that’s suitable for use in key touchpoints
More than 6 in every 10 consumers have trusted relationships with brands who share their value (Harvard Business Review)
Messages delivered as stories can be up to 22X more memorable than just facts (Buffer)
Why We Do It
We Will Deliver
An inspirational and directional purpose that encompasses all brands and stakeholders
A clear articulation of a powerful brand story and positioning
A defined value proposition and brand story that gives consumers something to buy
A 60-second elevator pitch for your key audiences and messaging summary, focusing on pillars of value written in natural language and can be rolled out across all your touchpoints
A polished copy that’s suitable to go in front of customers and be tweaked for your key pieces of collateral, including website, proposals, scripts, etc.
A bespoke mix of the most effective messaging frameworks and tactics to sew into your sales and conversion journey, which may include promises, guarantees, comparison tables, creative metaphors, examples, key facts and infographic wireframes, segment profiles, etc
A full write-up of all strategic thinking, tools, and Intensive outputs, which can be used for future reviews, align staff, and align internal stakeholders and functions
Clear brand personality and tone of voice guidelines
A list of 5–10 recommended names (legals not included)
I can't speak more highly of the Step Change experience we've just had with Ashton and Ade. A full day with our key management team pulling apart the current public messaging fronting our group's core product offering - which hadn't been working - and strategically reconfiguring it into sound bites and punchy market-specific summaries. To be honest when Ashton presented his findings at the day's end I was blown away. I feel we are now about to take on a new public face that finally represents us. Couldn't recommend Step Change highly enough! Chris
22:23 18 Nov 20
Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended
01:18 17 Nov 20
Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.
05:31 16 Nov 20
Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....
20:33 11 Nov 20
We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much