It’s not the best businesses that win. It’s the best marketing. Sure, you need to deliver an acceptable product or service, but this is only the start. The most powerful thing you can do is get your story right.
This means focusing on the benefits and implications that really matter. Less is more. You can only stand for one thing in your audience’s mind. Get this right, and you give yourself the best chance. Get it wrong, and your competitors are already ahead.
Think your brand story and key messages might not be doing you justice? In 4–6 weeks, craft powerful, easy-to-tell brand stories that work across online and offline media, get customers switching behaviours, and transform your business.
Messaging is 6x more powerful than the medium (David Aaker)
Your customers make decisions over your entire purchase cycle and relationship; thus a depth of messaging is required that’s suitable for use in key touchpoints
More than 6 in every 10 consumers have trusted relationships with brands who share their value (Harvard Business Review)
Messages delivered as stories can be up to 22X more memorable than just facts (Buffer)
Why We Do It
We Will Deliver
An inspirational and directional purpose that encompasses all brands and stakeholders
A clear articulation of a powerful brand story and positioning
A defined value proposition and brand story that gives consumers something to buy
A 60-second elevator pitch for your key audiences and messaging summary, focusing on pillars of value written in natural language and can be rolled out across all your touchpoints
A polished copy that’s suitable to go in front of customers and be tweaked for your key pieces of collateral, including website, proposals, scripts, etc.
A bespoke mix of the most effective messaging frameworks and tactics to sew into your sales and conversion journey, which may include promises, guarantees, comparison tables, creative metaphors, examples, key facts and infographic wireframes, segment profiles, etc
A full write-up of all strategic thinking, tools, and Intensive outputs, which can be used for future reviews, align staff, and align internal stakeholders and functions
Clear brand personality and tone of voice guidelines
A list of 5–10 recommended names (legals not included)
Ashton has an incredibly large array of practical tools and techniques that he has tailored to address the main challenges we face as both leaders and individuals including everything from steps to achieving happiness to successfully forming habits.
12:20 22 Jul 20
Ashton is a highly experienced strategist who will enthusiastically help you take a leap forward in your business. Definitely recommend you give him a call
04:01 22 Jul 20
Step Change have been a major part of our mid-year Scholarship programme aimed at senior marketers from both client and agency side. They presented a 90 minute purpose- built workshop on Sustaining Change and it was bang on! 90 minutes too short! Couldn't recommend Ashton and his team more.