Step Change Step Change

Digital Development & Websites

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Technical & UX workshop

No one knows your business like you do, so we hold a workshop that allows us to ask you the right questions about your customers to ensure we create the right journey and design for them. We tailor the agenda based on your business objectives, but the core is a technical brief to figure out the scope, talk about the users, and to pick out the most relevant information. We use this session to look for surprising insights about your customers.

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Information architecture

Great websites are easy to navigate and have a natural flow. We use the information from phase one to build a sitemap. This will also give you an opportunity to give feedback about the core information your website will present.

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Wireframes & prototype

The copywriter and UX designer then work together to build out the information and functionality. What you will see is the greyscale blueprint of your website so we can make logical and objective decisions without the blur of visual design.

We will also build a prototype so we can accurately test the page links, calls to action, placement, and alignment.

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Visual design

We then apply your brand look and feel over the wireframes. We optimise photography, use of colour, iconography, and diagrams for a responsive design.

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SEO

Target growth in organic traffic, and compel your customers to contact you. It isn’t about being number one for one keyword, it is about growing your business.

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Development & testing

At last, the designs are brought to life into code and then integrated into a CMS. We can build in WordPress, Joomla, Magento and a range of other platforms.

We start with building the CSS — the things that we can see in the browser, like the colours, photos and buttons. Then we work on the back-end integration, which is how the site functions, the things the users can’t see. Then, using a test side, we will perform rounds of testing before giving you a try.

What
We Do

In a world where everything is online and digital is no longer just your website, we believe the starting block is assessing your digital from multiple angles and different lenses. This sets the foundations for future strategy to be built upon.

 

Ultimately, we believe the only way to win in this digital world is to connect your marketing to your bottom line. At Step Change, we get business results through digital where others have failed before.

 

Our digital capabilities include:

  • Digital strategy. Optimising your digital funnel.
  • World Class Creative. Creative campaigns need to be built around cut through brand stories.
  • Content strategy and creation. Creating original, credible, and purpose-driven content formulated around the buyer persona. Digital content that exceeds standard SEO best practices.
  • Distribution of owned and earned digital channels
  • Customer Journey Analysis. Mapping stages of the buyer journey to target the right user at the right time. Curate the ultimate user experience for outstanding and consistent outcomes – acquisition, retention and referral.
  • SEO.  Channeling the best quality, organic traffic that delivers conversions, not just hits. Backlink building, website optimisation, keyword recommendations and rank tracking to penetrate content saturation in the SEO era.
  • Website. Growth driven web-design, engaging website content strategy, dynamic onsite UX. Comprehensive website strategy for touch points at all stages of the buyer journey.
  • Paid advertising. Tested ad copy, google remarketing, display banners and social media ads for conversion optimisation. Improved volume and quantity of leads through effective paid campaigns.
  • Social Media. Channel specific strategy, competitor analysis and content partnerships for social amplification. Connect to users, optimise different forms of content across different social platforms.
  • Email marketing, CRM, and sales systems

 

If you’re not showing up when it matters in digital channels today, you’re just not playing.

Digital marketing has become an integral part of any business strategy. You need to build a digital footprint that will get your business noticed and remembered.

 

The necessity for digital speaks for itself:

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
  • Social media has a 100% higher lead-to-close rate than outbound marketing
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost
  • 37% of consumers are more likely to purchase on a mobile-optimised site

Why
We Do It