Data Made Accurate

Kleber

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BRAND STRATEGIES

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VISUAL DESIGN

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WEB DESIGN

Kleber is powered by DataTools, an innovative software solutions company who has been providing world-leading services to Australian organisations for more than two decades.

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Overview

The client was struggling to differentiate itself from the competition, and their brand did not visually express innovation and quality.

Strategic Insight

We created a clear, distinct brand for Kleber — one that positions it at the leading edge of the competition.

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The brand speaks to the power and complexity behind the product, whilst focusing on how easy the process and service can be.

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Solution

We broke sector norms and moved away from common blues and greens, and created a really distinct colour palette that featured ‘dusty gold’.

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A powerful brand symbol was built to visually express data — it features the precise arrangement of circles to reflect the core value of Kleber’s perfect accuracy.

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