Kleber is powered by DataTools, an innovative software solutions company who has been providing world-leading services to Australian organisations for more than two decades.
The client was struggling to differentiate itself from the competition, and their brand did not visually express innovation and quality.
We created a clear, distinct brand for Kleber — one that positions it at the leading edge of the competition.
The brand speaks to the power and complexity behind the product, whilst focusing on how easy the process and service can be.
We broke sector norms and moved away from common blues and greens, and created a really distinct colour palette that featured ‘dusty gold’.
A powerful brand symbol was built to visually express data — it features the precise arrangement of circles to reflect the core value of Kleber’s perfect accuracy.