Created a new brand toolkit that now powerfully speaks to the power and simplicity behind Kleber.

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Kleber is an innovative software solutions company who helps businesses transform their poor-quality databases into efficient, streamlined data. Kleber needed to differentiate from DataTools, its parent company, with a strong brand that could stand on its own.

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Challenge

The client was struggling to differentiate itself from the competition and their brand did not visually express innovation and quality.

Strategic Insight

We created a clear, distinct brand for Kleber – one that positions it at the leading edge of the competition.

The brand speaks to the power and complexity behind the product, whilst focusing on how easy the process and service can be.

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Solution

We broke sector norms and moved away from common blues and greens, and created a really distinct colour palette that featured ‘dusty gold’.

A powerful brand symbol was built to visually express data – it features the precise arrangement of circles to reflect the core value of Kleber’s perfect accuracy.

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