Making Super Human

Mercer

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TRADE SHOW DESIGN

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VIDEO PRODUCTION

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USER ENGAGEMENT CAMPAIGN

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MESSAGING

Mercer is one of the world’s leading firms for superannuation, investments, health and human resources consulting and products. Across the Pacific, organisations look to Mercer for global insights, thought leadership, and product innovation to help transform and grow their businesses.

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Overview

The main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Trade Show.

The stand added the wow factor to the Super Genome Project and got people talking about the game-changing new play from Mercer.

Strategic Insight

The Super Genome Project is a bespoke product built around each individual policy holder’s needs. The campaign consisted of tailored experiences that resonated with the core thought of ‘super built around the individual’.

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Solution

The main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Conference. The activation campaign and the stand added the wow factor to the Super Genome Project and got people talking about Mercer’s game-changing initiative.

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1st

The pre-conference activation email campaign drove the highest engagement results above all Mercer Australia email campaigns in 2015.

542.4%

increase in audience engagement for the Mercer Australia Twitter feed,
earning thousands of impressions in four days.

1st

Mercer’s stand won ‘Best Crowd Pleaser Award’ and ‘Best Digital Innovation Award’

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The team added value throughout the entire process resulting in a much better outcome than what we’d asked for. It looked fantastic. Thank you Step Change!

Cambell Holt,
Chief Customer Officer Australia and New Zealand,
Mercer

Bespoke Gelato Tasting

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To create buzz, with a direct link to the Super Genome Project concept ‘super built around the individual’, the booth featured a hydrogen ice cream stand where artisans created bespoke ice cream for delegates.

This added the drama factor, with hydrogen gas frothing over the bench and artisans creating all sorts of flavour blends for delegates.

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Trade show

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