Making Super Human

Mercer

Mercer

Brand Strategy

TRADE SHOW DESIGN

Creative

VIDEO PRODUCTION

Digital

USER ENGAGEMENT CAMPAIGN

Story

MESSAGING

Mercer is one of the world’s leading firms for superannuation, investments, health and human resources consulting and products. Across the Pacific, organisations look to Mercer for global insights, thought leadership, and product innovation to help transform and grow their businesses.

Brand Strategy

TRADE SHOW DESIGN

Creative

VIDEO PRODUCTION

Digital

USER ENGAGEMENT CAMPAIGN

Story

MESSAGING

Mercer is one of the world’s leading firms for superannuation, investments, health and human resources consulting and products. Across the Pacific, organisations look to Mercer for global insights, thought leadership, and product innovation to help transform and grow their businesses.

Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall
Aerial photo of Codan office
Photo of Codan office building showing the logo on the wall

Overview

The main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Trade Show.


The stand added the wow factor to the Super Genome Project and got people talking about the game-changing new play from Mercer.

Overview

he main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Trade Show.


The stand added the wow factor to the Super Genome Project and got people talking about the game-changing new play from Mercer.

Two heavy duty loading trucks

Strategic Inisight

The Super Genome Project is a bespoke product built around each individual policy holder’s needs. The campaign consisted of tailored experiences that resonated with the core thought of ‘super built around the individual’.

Two heavy duty loading trucks

Strategic Inisight

The Super Genome Project is a bespoke product built around each individual policy holder’s needs. The campaign consisted of tailored experiences that resonated with the core thought of ‘super built around the individual’.

Someone signalling a helicopter to drop off a package
Someone signalling a helicopter to drop off a package

Solution

The main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Conference. The activation campaign and the stand added the wow factor to the Super Genome Project and got people talking about Mercer’s game-changing initiative.

Strategic Inisight

The main purpose of the Mercer ASFA trade stand was to amplify the launch of the Mercer Super Genome Project to delegates of the ASFA Conference. The activation campaign and the stand added the wow factor to the Super Genome Project and got people talking about Mercer’s game-changing initiative.

A web page render
Web page designs
A web page render
Web page designs

1st

The pre-conference activation email campaign drove the highest engagement results above all Mercer Australia email campaigns in 2015.

542.4%

Increase in audience engagement for the Mercer Australia Twitter feed,

earning thousands of impressions in four days.

1st

Mercer’s stand won ‘Best Crowd Pleaser Award’ and ‘Best Digital Innovation Award’

1st

The pre-conference activation email campaign drove the highest engagement results above all Mercer Australia email campaigns in 2015.

542.4%

Increase in audience engagement for the Mercer Australia Twitter feed,

earning thousands of impressions in four days.

1st

Mercer’s stand won ‘Best Crowd Pleaser Award’ and ‘Best Digital Innovation Award’

The team added value throughout the entire process resulting in a much better outcome than what we’d asked for. It looked fantastic. Thank you Step Change!

Cambell Holt

Chief Customer Officer Australia and New Zealand,

Mercer

Bespoke Gelato Tasting

Web page designs
A web page render

To create buzz, with a direct link to the Super Genome Project concept ‘super built around the individual’, the booth featured a hydrogen ice cream stand where artisans created bespoke ice cream for delegates.


This added the drama factor, with hydrogen gas frothing over the bench and artisans creating all sorts of flavour blends for delegates.

Web page designs
A web page render

To create buzz, with a direct link to the Super Genome Project concept ‘super built around the individual’, the booth featured a hydrogen ice cream stand where artisans created bespoke ice cream for delegates.


This added the drama factor, with hydrogen gas frothing over the bench and artisans creating all sorts of flavour blends for delegates.

A web page render
A web page render
Web page designs
A web page render
A web page render
Web page designs

Trade Show

A web page render
Web page designs
A web page render
Web page designs
Someone signalling a helicopter to drop off a package
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