Celebrating Australians' childhood memories of Pizza Hut
BRAND STRATEGY & POSITIONING
TVCs AND ONLINE CONTENT
In the brand’s heyday (the 90s), Pizza Hut advertising was part of the vernacular in Australia – managing to connect culturally to all Australians. Kids used to recite the scripts of the ‘Dougie the Pizza Boy’ ads at school and everyone knew the delivery song “481-11-11 Pizza Hut Delivery!”
For today’s Pizza Hut, we are bringing some of that goodwill back – reengineered to be relevant to our customers.
Share Good Times is our new brand positioning line. This is what Pizza Hut has always been about.
Firstly we brought back the cavalry charge music.
Then we brought back Dougie.
The music is distinctly ownable by Pizza Hut.
The energy we put into the brand communication is infectious.
Pizza Hut has seen positive results across the campaign including awareness and incremental sales lift.