Celebrating Australians' childhood memories of Pizza Hut

Pizza Hut

Pizza Hut

Creative

CREATIVE

Brand Strategy & positioning

BRAND STRATEGY & POSITIONING

Out Of Home

TVCs & ONLINE CONTENT

Radio

RADIO

In-store ads

IN-STORE ADS

In the brand’s heyday (the 90s), Pizza Hut advertising was part of the vernacular in Australia – managing to connect culturally to all Australians. Kids used to recite the scripts of the ‘Dougie the Pizza Boy’ ads at school and everyone knew the delivery song “481-11-11 Pizza Hut Delivery!”



For today’s Pizza Hut, we are bringing some of that goodwill back – reengineered to be relevant to our customers.

Creative

CREATIVE

Brand Strategy & positioning

BRAND STRATEGY & POSITIONING

Out Of Home

TVCs & ONLINE CONTENT

Radio

RADIO

In-store ads

IN-STORE ADS

In the brand’s heyday (the 90s), Pizza Hut advertising was part of the vernacular in Australia – managing to connect culturally to all Australians. Kids used to recite the scripts of the ‘Dougie the Pizza Boy’ ads at school and everyone knew the delivery song “481-11-11 Pizza Hut Delivery!”



For today’s Pizza Hut, we are bringing some of that goodwill back – reengineered to be relevant to our customers.

Share good times pizza hut pizza box

Share Good Times is our new brand positioning line.

This is what Pizza Hut has always been about.

Share good times pizza hut pizza box

Share Good Times is our new brand positioning line.

This is what Pizza Hut has always been about.

TVCs

Firstly we brought back the cavalry charge music.

Then we brought back Dougie.

The music is distinctly ownable by Pizza Hut.

TVCs

Firstly we brought back the cavalry charge music.

Then we brought back Dougie.

The music is distinctly ownable by Pizza Hut.

In-store

That's unreal Pizza Hut advert in a store window
That's unreal Pizza Hut ad poster in store window

The energy we put into the brand communication is infectious.

Radio

Pizza Hut has seen positive results across the campaign including awareness and incremental sales lift.

Radio

Pizza Hut has seen positive results across the campaign including awareness and incremental sales lift.

Online

Someone looking at a Pizza Hut ad on Instagram
  • A worker building a house and looking at the sky

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  • A woman looking at the sky

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Online

Someone looking at a Pizza Hut ad on Instagram
  • A worker building a house and looking at the sky

    Slide title

    Write your caption here
    Button
  • A woman looking at the sky

    Slide title

    Write your caption here
    Button
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