Making everyday moments special

Primo

BRAND STRATEGY

TVCs

OUT OF HOME

RADIO

Primo is Australia’s largest manufacturer of ham, bacon, salami and deli meats, supplying quality smallgoods to major retail groups across Australia.

Moments happen between people, and it’s food that brings people together.

Primo plays a part in the lives of Australian families for breakfast, lunch, dinner and those moments ‘in between’ — designed to bring that bit of magic to our everyday moments.

So we built a campaign which celebrates those everyday moments, because there’s special in everyday.

We adapted an old English folk tune to create catchy song that paired a Primo product to each day of the week.

TVC: Sunday

TVC: Monday

Out of Home

Radio

Online

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Google Rating

5.0

Based on 100 reviews

Step Change

5.0

Anthony Moss

22:23 18 Nov 20

Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended

Hannah Krix

01:18 17 Nov 20

Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.

Norman Chorn

05:31 16 Nov 20

Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....

Rob Kerr

20:33 11 Nov 20

We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much

Pamela Bishop

23:24 08 Nov 20

I was introduced to Step Change when Ashton Bishop delivered an excellent session to The Marketing Academy 2020 cohort on ‘sustaining change.’ Shortly afterwards, I was fortunate to have a mentoring session with Ashton. He asked me some very tough questions, respectfully challenged me, pushed me out of my comfort zone, and made me hold a mirror up to myself - it was confronting, but incredibly insightful and quite transformational for me. By the end of my 90 minute session, Ashton had helped me get clear on my purpose and my personal beliefs – something I had been struggling with for some time. I highly recommend a session with Ashton for anyone who needs help finding their “why” or understanding their limiting beliefs and empowering beliefs. You will walk away with a number of insights about yourself and various tools that will enable you to live a more fulfilled life.

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Making everyday moments special

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