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Primo is Australia’s largest manufacturer of ham, bacon, salami and deli meats, supplying quality smallgoods to major retail groups across Australia.
Moments happen between people, and it’s food that brings people together.
Primo plays a part in the lives of Australian families for breakfast, lunch, dinner and those moments ‘in between’ — designed to bring that bit of magic to our everyday moments.
So we built a campaign which celebrates those everyday moments, because there’s special in everyday.
We adapted an old English folk tune to create catchy song that paired a Primo product to each day of the week.
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