Making everyday moments special

Primo

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BRAND STRATEGY

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TVCs

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OUT OF HOME

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RADIO

Primo is Australia’s largest manufacturer of ham, bacon, salami and deli meats, supplying quality smallgoods to major retail groups across Australia.

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Moments happen between people, and it’s food that brings people together.

Primo plays a part in the lives of Australian families for breakfast, lunch, dinner and those moments ‘in between’ — designed to bring that bit of magic to our everyday moments.

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So we built a campaign which celebrates those everyday moments, because there’s special in everyday.

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We adapted an old English folk tune to create catchy song that paired a Primo product to each day of the week.

TVC: Sunday

TVC: Monday

Out of Home

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Online