A bold personality befitting a breakthrough company with a clearly defined brand and business offering

The Simulation Group

EXPLAINER VIDEO

BRAND LOOK & FEEL

BRAND POSITIONING

The Simulation Group is a world leader in detailed analysis and optimisation of complex supply chains. TSG specialises in providing fact based strategic insights to the most challenging business problems.

EXPLAINER VIDEO

BRAND LOOK & FEEL

BRAND POSITIONING

Someone signalling a helicopter to drop off a package

Strategic Insight

Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.

Strategic Insight

Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.

We needed to find a way to simplify a very complex software based data and analytics offering. We also needed to redefine their brand which they had shortened to TSG – which added to the confusion.

We needed to find a way to simplify a very complex software based data and analytics offering. We also needed to redefine their brand which they had shortened to TSG – which added to the confusion.

Solution

We started by extending the name back from TSG to The Simulation Group and matched it with new branding, a new logo, and new positioning – See your future. We also created brand statements such as; We’re putting an end to guesswork in big business and We make data talk in a language you understand.

Strategic Insight

We also sharpened the logo and brand design to create a symbolic, driven visual identity that is easily recognisable and stands out in the marketplace.

We then created an explainer video that clearly demonstrated the values and workings of The Simulation Group and the clear benefits it offers big business.