A BOLD PERSONALITY BEFITTING A BREAKTHROUGH COMPANY WITH A CLEARLY DEFINED BRAND AND BUSINESS OFFERING
The Simulation Group
BRAND LOOK & FEEL
The Simulation Group is a world leader in detailed analysis and optimisation of complex supply chains. TSG specialises in providing fact based strategic insights to the most challenging business problems.
Because of the complex and software-based nature of the business, The Simulation group experienced difficulty in communicating their offering to prospective clients.
We needed to find a way to simplify a very complex software based data and analytics offering. We also needed to redefine their brand which they had shortened to TSG – which added to the confusion.
We started by extending the name back from TSG to The Simulation Group and matched it with new branding, a new logo, and new positioning – See your future. We also created brand statements such as; We’re putting an end to guesswork in big business and We make data talk in a language you understand.
We then created an explainer video that clearly demonstrated the values and workings of The Simulation Group and the clear benefits it offers big business.
“For the first time we have been able to define who we are, what we do, and how we benefit customers.”