When it comes to speakers, Ashton is of the rare variety, in that he’s actually out in the field applying his theories and working the tools with some of Australia’s largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness.
Ashton has won the coveted Speaker of the Year Award from the world’s #1 CEO network three times. He has received film awards, guest-lectured at leading universities, won creative and strategic recognition from his peers, and was instrumental in developing Australia’s first mobile app.
Ashton has spent over 20 years working internationally on some of the world’s biggest brands, running million-dollar campaigns for billion-dollar brands — specialising in Predatory Marketing — pinpointing how brands can grow by outsmarting their competitors. He’s a business owner and serial entrepreneur, always challenging, often controversial, and always focused on what gets results.
Ashton’s path to the stage was a somewhat unusual one. After graduating with a commerce/law degree, he turned his hand to street performing, TV presenting, stand-up comedy, film directing, and even literally ran away with the circus. Now that he has found his niche, he uses these past life skills to develop presentations that are a mix of theory, workshop, and Whose Line Is It Anyway — always relevant, topical, and entertaining.
Due to the current COVID-19 crisis, life has changed a great deal. We think to ourselves, “I can’t wait for things to get back to normal.” But the reality of the situation is, things won’t ever go back to normal. Things have changed and we must all prepare ourselves for the new normal.
The future is uncertain and businesses are struggling to survive. We have been working with researchers to figure out what will drive value for customers in this new normal. And we have figured out eight things that our businesses are doing right now, to add greater value into the potentially uncertain future that we’re moving into.
Using these eight key things, we came up with a session called the New Normal and Drivers of Value in this new world. We would love to run it with you and your teams and teach you how you can use greater value to drive your next Step Change.
Is doing business in a way that promotes a positive customer experience from the beginning to the end of the sale. This leads to repeat business, a loyal customer base, and ultimately, an increase in business revenue.
Next Horizon Thinking
In markets with low organic growth, members need to start looking to new horizons with new ways of thinking and new places to look for opportunities. The session intends to open up minds from a disruptor’s perspective.