Your purpose and ambition are the first things we need to identify to get started with your value proposition. Your purpose is where you’re going and where you want to end up. It’s the reason you’re in business. It should touch, move, and inspire your customers. If purpose is what you aspire to be; your ambition is how you know you’ve won.
Where To Step Up
It has been said that “marketing is the price you pay for having a poor offering”. So what needs to change in your business to achieve a step change in growth? This is an opportunity to identify some of the levers in your business that you can use to achieve your growth objectives.
E.g. What’s the service offering? Where does that currently stand? Where do you want to be?
Knowing your competitors’ key strengths and weaknesses is not only a great place to learn and and business growth — it’s crucial to differentiate your business. Without a differentiating factor, there really is no reason for your customers to spend money with you instead of with your competitors. You’ll also want to have a look at the environment in which you’re operating. Knowing what trends and threats would impact your category will help future-proof your business.
You don’t have to spend a truckload of cash on research to know about your customers, but knowing about them is the key to servicing them properly and maximising the value of each customer. If you just think about it, you’ll be surprised at how much you really know about your customers. And with structure and thought, we’ll help you find insights that can give you a competitive advantage.
You have complex business challenges and those complex challenges need answers and thinking beyond “good creative”.
Those challenges need an approach that looks at the problem and all the possible ways of solving it.
So yes, we produce some amazing creative, but it’s always a reflection of the problem we’re solving. We tend to sort problems into six buckets: strategy, story, scale, creative that sells, digital connection, and culture.
And it’s our job to navigate these waters to find the best and most effective answers to your challenges with a team who delivers on:
Innovative business, brand, and digital strategy
Clear and cut-through value propositions
Smarter marketing strategy and planning
Disruptive production: Video, print (outdoor and mag), and digital
Step-Change are the smartest marketing agency I know. CEO Ashton Bishop is a great thinker and great presenter and has an abundance / sharing mindset. Highly recommended
01:18 17 Nov 20
Ash, Ade, Panu & The Step Change Team Are Awesome! From strategy to desgin, they nail the brief every time and always go above and beyond bringing a fresh and innovative approach. They are a pleasure to work with and i would highly recommend them.
05:31 16 Nov 20
Great experience working with the team at StepChange. Very creative and innovative approach - all implemented in a professional manner. And nice people to work with.....
20:33 11 Nov 20
We recently had Ashton present to us at our CEO Monthly Forum in the Hunter Valley (TEC 48). In my 10 years of chairing this forum, Ashton was certainly in the top 3 speakers in all four facets that we measure. Maybe even the best. His presentation was relevant to all members including one with Finance Degrees and responsibilities who said 'Ï normally hate Marketing Presenters as they just rave on, but Ashton gave me so much stuff I can use. He was the best."Other comments included "What doesn't this bloke know about marketing?" And "I now have a better understanding of how marketing should be done and followed through." And it goes on.On a personal basis, Ashton did his homework before he arrived to present and his presentation fitted into everyone of our members needs. Ashton and Step Change would be an asset to any firm or group. I have no hesitation is giving him a 5 out of 5. Well done Ashton and thanks so much
23:24 08 Nov 20
I was introduced to Step Change when Ashton Bishop delivered an excellent session to The Marketing Academy 2020 cohort on ‘sustaining change.’ Shortly afterwards, I was fortunate to have a mentoring session with Ashton. He asked me some very tough questions, respectfully challenged me, pushed me out of my comfort zone, and made me hold a mirror up to myself - it was confronting, but incredibly insightful and quite transformational for me. By the end of my 90 minute session, Ashton had helped me get clear on my purpose and my personal beliefs – something I had been struggling with for some time. I highly recommend a session with Ashton for anyone who needs help finding their “why” or understanding their limiting beliefs and empowering beliefs. You will walk away with a number of insights about yourself and various tools that will enable you to live a more fulfilled life.