Your purpose and ambition are the first things we need to identify to get started with your value proposition. Your purpose is where you’re going and where you want to end up. It’s the reason you’re in business. It should touch, move, and inspire your customers. If purpose is what you aspire to be; your ambition is how you know you’ve won.
Where To Step Up
It has been said that “marketing is the price you pay for having a poor offering”. So what needs to change in your business to achieve a step change in growth? This is an opportunity to identify some of the levers in your business that you can use to achieve your growth objectives.
E.g. What’s the service offering? Where does that currently stand? Where do you want to be?
Knowing your competitors’ key strengths and weaknesses is not only a great place to learn and and business growth — it’s crucial to differentiate your business. Without a differentiating factor, there really is no reason for your customers to spend money with you instead of with your competitors. You’ll also want to have a look at the environment in which you’re operating. Knowing what trends and threats would impact your category will help future-proof your business.
You don’t have to spend a truckload of cash on research to know about your customers, but knowing about them is the key to servicing them properly and maximising the value of each customer. If you just think about it, you’ll be surprised at how much you really know about your customers. And with structure and thought, we’ll help you find insights that can give you a competitive advantage.
You have complex business challenges and those complex challenges need answers and thinking beyond “good creative”.
Those challenges need an approach that looks at the problem and all the possible ways of solving it.
So yes, we produce some amazing creative, but it’s always a reflection of the problem we’re solving. We tend to sort problems into six buckets: strategy, story, scale, creative that sells, digital connection, and culture.
And it’s our job to navigate these waters to find the best and most effective answers to your challenges with a team who delivers on:
Innovative business, brand, and digital strategy
Clear and cut-through value propositions
Smarter marketing strategy and planning
Disruptive production: Video, print (outdoor and mag), and digital
Ashton has an incredibly large array of practical tools and techniques that he has tailored to address the main challenges we face as both leaders and individuals including everything from steps to achieving happiness to successfully forming habits.
12:20 22 Jul 20
Ashton is a highly experienced strategist who will enthusiastically help you take a leap forward in your business. Definitely recommend you give him a call
04:01 22 Jul 20
Step Change have been a major part of our mid-year Scholarship programme aimed at senior marketers from both client and agency side. They presented a 90 minute purpose- built workshop on Sustaining Change and it was bang on! 90 minutes too short! Couldn't recommend Ashton and his team more.