Your purpose and ambition are the first things we need to identify to get started with your value proposition. Your purpose is where you’re going and where you want to end up. It’s the reason you’re in business. It should touch, move, and inspire your customers. If purpose is what you aspire to be; your ambition is how you know you’ve won.
Where To Step Up
It has been said that “marketing is the price you pay for having a poor offering”. So what needs to change in your business to achieve a step change in growth? This is an opportunity to identify some of the levers in your business that you can use to achieve your growth objectives.
E.g. What’s the service offering? Where does that currently stand? Where do you want to be?
Knowing your competitors’ key strengths and weaknesses is not only a great place to learn and and business growth — it’s crucial to differentiate your business. Without a differentiating factor, there really is no reason for your customers to spend money with you instead of with your competitors. You’ll also want to have a look at the environment in which you’re operating. Knowing what trends and threats would impact your category will help future-proof your business.
You don’t have to spend a truckload of cash on research to know about your customers, but knowing about them is the key to servicing them properly and maximising the value of each customer. If you just think about it, you’ll be surprised at how much you really know about your customers. And with structure and thought, we’ll help you find insights that can give you a competitive advantage.
You have complex business challenges and those complex challenges need answers and thinking beyond “good creative”.
Those challenges need an approach that looks at the problem and all the possible ways of solving it.
So yes, we produce some amazing creative, but it’s always a reflection of the problem we’re solving. We tend to sort problems into six buckets: strategy, story, scale, creative that sells, digital connection, and culture.
And it’s our job to navigate these waters to find the best and most effective answers to your challenges with a team who delivers on:
Innovative business, brand, and digital strategy
Clear and cut-through value propositions
Smarter marketing strategy and planning
Disruptive production: Video, print (outdoor and mag), and digital
Do you love what you do? But you’re a little muddy on the why? Spend one hour with Ashton Bishop and suddenly *BOOM* a lifetime of deeply held motivations and beliefs will be articulated in a way that is laser sharp. A session so magical you’ll be dizzy in disbelief. How did he crawl inside my brain and understand me better than I understand myself? Highly recommend. Book in a session yesterday!
23:52 08 Sep 20
So I attended a session with Step Change with the Founder Institute. It was a super valuable session for me. It was very insightful to understand not just the good branding decisions, but also the bad (which they will help you avoid LOL). It certainly made me rethink my branding decisions and take two steps back to make sure I made the right decision for my business from the beginning. THANK YOU!
23:37 17 Aug 20
Ashton and Adeline are great to work with. Their skills, knowledge, experience, and structured approach helped us step by step to establish a clear strategic direction that was inline with our objectives and outcomes. There were no loose ends. Definitely recommend Aston and his team.
15:05 10 Aug 20
Mad Mex senior leadership recently took the Step Change "Lock Step" survey as preparation for our annual planning and strategy retreat. We found the results incredibly useful in identifying gaps to potential in our business. Perhaps more importantly, it set the foundation for a robust conversation at our offsite and getting aligned and "in sync" on the top priorities for the annual business planning.The survey was reasonably quick 10-15 minutes and the reporting and graphs and charts were clear and intuitive. Two thumbs up!